Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Video streaming subscription growth sets new record
Dec 15, 2020 – Strategy Analytics' research has found that the annual increase in global SVOD subscriptions in Q3 2020 reached 217.6 million, the highest ever, beating the previous record of 211.7 million in Q4 2018.
News categories: Strategy Analytics, Michael Goodman, David Mercer, COVID-19, Digital TV, Market Research, Streaming, Worldwide

20% of U.S. broadband households use ad-supported OTT services
Dec 15, 2020 – Parks Associates has found that 20% of U.S. broadband households are using ad-supported OTT services and 15% 'freemium' services, placing these business models in strong second place, behind OTT subscriptions.
News categories: Parks Associates, Steve Nason, Digital TV, Market Research, Streaming, USA

U.S. viewers now bundling seven streaming services
Dec 14, 2020 – According to a survey from The NPD Group, consumers that use streaming to view content are now using seven services, including SVOD and free streaming video services, up from five in April 2020.
News categories: The NPD Group, John Buffone, Digital TV, Market Research, Streaming, USA

Disney surpasses 137 million subscriptions for its D2C services
Dec 11, 2020 – The Walt Disney Company has revealed the next steps in its global streaming expansion with details on the future of Disney+, Hulu and ESPN+, a first look at its upcoming global brand, Star, and previews of new content.
News categories: Disney, Bob Chapek, Bob Iger, Christine McCarthy, Digital TV, Streaming, Subscribers, USA, Worldwide

Internet playing even more dominant role in US entertainment consumption
Dec 10, 2020 – The second wave of Hub's 'Predicting the Pandemic' study shows how the pandemic has accelerated the well-established shift to online consumption of entertainment content across multiple facets of the leisure economy.
News categories: Hub Entertainment Research, Peter Fondulas, COVID-19, Digital TV, Market Research, Streaming, USA

Lack of sports programming drives video service cancellations in the U.S.
Dec 10, 2020 – Parks Associates found that, as of May 2020, 8% of US broadband households cancelled at least one video service due to the COVID-19 crisis, including 4% of that cancelled a traditional pay-TV service.
News categories: Parks Associates, Jennifer Kent, COVID-19, Digital TV, Market Research, USA

Extreme Reach releases 3Q 2020 Video Benchmarks Report
Dec 9, 2020 – Extreme Reach (ER) has released the findings of its Q3 2020 Benchmarks Report, which includes ad performance data for impressions served from its AdBridge platform to CTV, desktop, and mobile devices for July through September.
News categories: Extreme Reach, Mary Vestewig, Advertising, Big Data, COVID-19, Market Research, USA

47% of US broadband households subscribe to Amazon Prime Video
Dec 9, 2020 – OTT video service research from Parks Associates finds 47% of US broadband households subscribe to Amazon Prime Video, second only to Netflix among subscription-based OTT video services in the US.
News categories: Parks Associates, Steve Nason, COVID-19, Digital TV, Market Research, Streaming, USA

Churn rate drops for U.S. OTT services especially vMVPDs
Dec 8, 2020 – Parks Associates research finds the overall annual churn rate for OTT services dropped from 46% in 3Q 2019 to 38% in 3Q 2020. vMVPDs experienced an even more dramatic drop, from 84% in 2019 to 49% in 2020.
News categories: Parks Associates, Steve Nason, COVID-19, Digital TV, Market Research, Streaming, USA