Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Liveramp powers targeted addressable marketing on Eurosport
Jun 16, 2022 – Warner Bros. Discovery has partnered with LiveRamp (NYSE: RAMP) to bring clients targeted addressable marketing across Eurosport’s online platforms, using LiveRamp’s Authenticated Traffic Solution (ATS).
News categories: Liveramp, Warner Bros. Discovery, Travis Clinger, Luke Whalley, Advertising, Digital TV, Europe, Streaming

FreeWheel introduces linear addressable solution with AMC Networks
Jun 16, 2022 – FreeWheel has teamed up with AMC Networks to introduce a self-service linear addressable solution. The offering will allow programmers to unlock inventory for monetization purposes as well as provide ease of management for multi-screen campaigns.
News categories: FreeWheel, AMC Networks, Mark McKee, Evan Adlman, Advertising, Digital TV, USA

Walmart and Roku enable e-commerce in TV ads
Jun 16, 2022 – Walmart (NYSE: WMT) and Roku (Nasdaq: ROKU) have announced a partnership to make TV streaming the next e-commerce shopping destination. Walmart will be the exclusive retailer to enable streamers to purchase featured products fulfilled by Walmart directly on Roku.
News categories: Roku, Walmart, Peter Hamilton, William White, Advertising, Digital TV, Streaming, USA

Next phase of Nielsen ONE Alpha unveiled
Jun 15, 2022 – Nielsen (NYSE: NLSN) has revealed the next phase of its Nielsen ONE Alpha cross-platform measurement solution that brings together the power of audience measurement with advanced audience and outcomes measurement to support an ad campaign from end-to-end.
News categories: Nielsen, Karthik Rao, Advertising, Big Data, Digital TV, USA

Innovid launches measurement platform for converged TV
Jun 15, 2022 – Innovid (NYSE: CTV) has announced the launch of a TV measurement platform for converged TV, InnovidXP – the first unified cross-platform solution directly integrated with ad serving data and creative personalization.
News categories: Innovid, Jo Kinsella, Celeste Castle, Advertising, Big Data, Digital TV, USA

Ad Insertion Platform and Veset create combined solution for ingest, SSAI and playout
Jun 14, 2022 – Ad Insertion Platform (AIP) and Veset are partnering to provide a way to deliver ad-supported video content to multiple platforms. With the solution, video providers can originate and monetize linear channels, with graphics, interactivity and personalization.
News categories: Ad Insertion Platform, Veset, Laurent Potesta, Igor Krol, Advertising, Content Distribution, Digital TV, Worldwide

FAST advertising performance continues to excel according to Amagi
Jun 9, 2022 – Amagi has announced the fourth edition of its Global FAST Quarterly report, revealing that FAST ad engagement has seen significant growth in 2022, with native ad formats like Dynamic Brand Insertion (DBI) promising new avenues for monetization.
News categories: Amagi, Srinivasan KA, Advertising, Digital TV, Market Research, Streaming, Worldwide

DIRECTV Advertising selects Magnite for STB VOD programmatic ad automation
Jun 14, 2022 – Magnite (NASDAQ: MGNI) has been selected to extend programmatic automation to DIRECTV's traditional TV inventory. The initial launch will focus on VOD, with the goal of DIRECTV enabling additional linear inventory programmatically within the next year.
News categories: Magnite, DIRECTV, Matt McLeggon, Matt Jamison, Advertising, Digital TV, Satellite, Set Top Box, USA

8-10% of streaming ad impressions play when the TV is shut off
Jun 13, 2022 – GroupM has partnered with media companies in the advertising industry to create new standards in streaming viewability and CTV measurement. The initiative follows a study with iSpot that quantifies inflated CTV ad delivery counts and reveals that, on average, 8-10% of streaming impressions play when the TV is shut off.
News categories: GroupM, iSpot.tv, Kirk McDonald, Sean Muller, Advertising, Digital TV, Market Research, Streaming, USA