Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

TripleLift and Amagi scale 'In-Show' programmatic CTV advertising
Oct 6, 2021 – TripleLift and Amagi have announced a partnership agreement to scale 'In-Show' programmatic advertising. TripleLift integrates brands into TV programs. Amagi plugs that into consumer media platforms.
News categories: TripleLift, Amagi, Michael Shields, Sudhir Shabad, Advertising, Digital TV, Streaming, Worldwide

Estrella Media inventory added to Xandr ad sales platform
Oct 5, 2021 – Xandr and Estrella Media have announced that Estrella Media's ad-supported digital inventory is now available to buyers in the Xandr Marketplace. Estrella Media has adopted Xandr's strategic selling platform Xandr Monetize.
News categories: Xandr, Estrella Media, Mike Bagliebter, Brian Fisher, Advertising, Digital TV, Streaming, USA

IRIS.TV integrates Reticle emotional AI for contextual targeting
Oct 4, 2021 – Reticle has announced an integration with IRIS.TV. Marketers will now be able to use Reticle's emotional data to contextually target relevant, brand-safe inventory across IRIS-enabled publishers.
News categories: Reticle, IRIS.TV, Jonah Cait, Field Garthwaite, Advertising, Digital TV, Streaming, Worldwide

TVision and Gemius bring cross-platform measurement to the ad industry
Oct 4, 2021 – TVision and Gemius have partnered to provide measurement of video ads across TV, mobile and digital, enabling the alignment of campaigns across all these platforms to avoid wearout and frequency overload.
News categories: TVision, Gemius, Yan Liu, Marta Sulkiewicz, Josh Chasin, Advertising, Digital TV, USA

FreeWheel advertising technology for Redbox's free streaming service
Oct 4, 2021 – Redbox has partnered with FreeWheel to integrate programmatic technology into its free streaming platforms. Through the technology, advertisers will be able to buy Redbox inventory and target audiences.
News categories: Redbox, FreeWheel, Jason Kwong, Dave Clark, Advertising, Digital TV, Streaming, USA

IAB Tech Lab announces ads.cert 2.0 authentication protocols
Sep 30, 2021 – IAB Tech Lab has announced ads.cert 2.0, a standard introduced to enhance security in the digital advertising ecosystem. In particular, the protocols secure buying and selling of programmatic CTV ad inventory.
News categories: IAB Tech Lab, Amit Shetty, Rob Hazan, Advertising, Content Protection, Digital TV, Streaming, USA

Xandr introduces premium video inventory catalog
Sep 30, 2021 – Xandr has launched its Premium Video Catalog, providing access to over 1,400 one-to-one video and CTV inventory deals and over 2,500 off-the-shelf audience deals across North America.
News categories: Xandr, Alex Chatfield, Kyle Brennan, Tom Sly, Advertising, Digital TV, Streaming, USA

ThinkAnalytics makes hyper-targeting a reality for TV
Sep 30, 2021 – ThinkAnalytics has enhanced ThinkAdvertising to bring more sophisticated, digital-style ad targeting to the TV sector, and provide opportunities for video service providers to build additional revenue streams.
News categories: ThinkAnalytics, Tony Mooney, Peter Docherty, Advertising, Big Data, Digital TV, Worldwide

VideoAmp and ViacomCBS announce TV measurement partnership
Sep 28, 2021 – VideoAmp has announced a partnership with ViacomCBS in which it will provide the media and entertainment company with an alternative currency to plan, transact and measure national media campaigns.
News categories: VideoAmp, ViacomCBS, Ross McCray, John Halley, Advertising, Big Data, Digital TV, USA