USA (United States of America) Digital TV News

1Tennessee implements U.S. streaming solution from NAGRA
Sep 9, 2021 – 1Tennessee has selected the OpenTV Video Platform from NAGRA (SIX:KUD.S) to deliver its IP-based multiscreen video service. The solution includes Harmonic cloud video, a CRM system from GLDS and Jackson Energy Authority's E+ Premier.
News categories: NAGRA, 1Tennessee, Xavier Fustagueras, John Warmath, Content Distribution, Digital TV, IPTV, USA

Fuse Media selects Comscore for TV audience measurement
Sep 8, 2021 – Comscore (Nasdaq: SCOR) has announced a multi-year agreement to provide Fuse Media, a Latino-owned entertainment company, with national TV audience measurement for their linear Fuse channel.
News categories: Comscore, Fuse Media, Carol Hinnant, Fernando Romero, Advertising, Big Data, Digital TV, USA

Half of U.S. consumers prefer using ad-supported video services to reduce costs
Sep 8, 2021 – More than half (50.6%) of U.S. consumers prefer using ad-supported video (AVOD) services to reduce or eliminate subscription fees, according to research from Future Today and Variety's Variety Intelligence Platform (VIP+).
News categories: Future Today, Variety, Vikrant Mathur, Gavin Bridge, Digital TV, Market Research, Streaming, USA

MRC issues guidance on OTT/CTV and SSAI video measurement
Aug 30, 2021 – The MRC has issued a final version of its updated guidance and best practices document for measurement in OTT and CTV environments, and when Server Side Ad Insertion (SSAI) digital video techniques are used.
News categories: Media Rating Council, Advertising, Digital TV, Streaming, USA

MRC suspends accreditation of Nielsen local TV services
Sep 1, 2021 – The Media Rating Council (MRC) has decide to suspend its accreditation of Nielsen’s National Television and Local People Meter and Set Meter Markets services. The changed status becomes effective in mid-September.
News categories: Media Rating Council, Nielsen, George W. Ivie, Advertising, Big Data, Digital TV, USA

U.S. SVOD subscriptions to grow to 450 million in 2026
Sep 2, 2021 – Digital TV Research expects SVOD subscriptions in the US to climb by 33% from 338 million at end-2021 to 450 million in 2026, with about 87% of TV households subscribing to at least one SVOD platform by then.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Streaming, USA

HBO Max app now available on VIZIO SmartCast TVs
Sep 1, 2021 – VIZIO (NYSE: VZIO) and WarnerMedia have announced that the HBO Max app is now available on VIZIO SmartCast, giving SmartCast viewers in the U.S. access to the HBO Max app directly on their VIZIO SmartCast TVs.
News categories: VIZIO, WarnerMedia, Mike O’Donnell, Jennifer Mirgorod, Apps, Digital TV, Smart TV, Streaming, USA

Cornerstone Media signs with Comscore for local TV measurement
Sep 1, 2021 – Comscore (NASDAQ: SCOR) has signed a new agreement with Cornerstone Media Group (CMG) for local TV measurement. CMG will exclusively use Comscore's local TV ratings currency data across all 210 local media markets.
News categories: Comscore, Cornerstone Media, Julia Johnston, Don Epstein, Advertising, Digital TV, USA

Independent Show 2021 to be all virtual
Sep 1, 2021 – The National Cable Television Cooperative (NCTC) and ACA Connects (ACAC) have announced that the 2021 Independent Show will be held online. The online show will still be held on Oct. 5-6 as scheduled.
News categories: NCTC, ACAC, The Independent Show, Brad Mefferd, Lou Borrelli, Patricia Jo Boyers, Matt Polka, Cable TV, Digital TV, Show, USA