USA (United States of America) Digital TV News

TiVo introduces TiVo BOLT OTA 4K hybrid DTT DVR
Sep 27, 2018 – TiVo (NASDAQ: TIVO) has introduced TiVo BOLT OTA for antenna, a 4K Ultra High Definition (UHD) capable set-top box designed to work with an HD antenna, and equipped with an on-screen user experience that looks and feels like a high-end cable box.
News categories: TiVo Corp, Ted Malone, Digital TV, DVR, Streaming, Terrestrial, USA

comScore cross-platform video advertising measurement beta goes live
Sep 27, 2018 – comScore (NASDAQ: SCOR) has announced the beta release of comScore Campaign Ratings, its cross-platform video advertising measurement solution. The solution provides media buyers and sellers with an unduplicated view of video ad campaign delivery across linear TV, OTT, desktop and mobile platforms.
News categories: comScore, Dan Hess, Bryan Wiener, Advertising, USA

AirTV adds dual-tuner capability to its hybrid DTT PVR
Sep 26, 2018 – AirTV has introduced its first dual-tuner capability to AirTV Player. With the new dual-tuner adapter, AirTV Player users can watch one OTA channel while recording another, or record two OTA channels simultaneously through AirTV Player's Local Channels DVR.
News categories: AirTV, Mitch Weinraub, Android TV, Digital TV, DVR, Streaming, Terrestrial, USA

Nielsen expands cross-platform measurement across local markets
Sep 26, 2018 – Nielsen (NYSE:NLSN) has announced an expansion of its Total Audience capability for local measurement of ads and content across all 210 local DMAs. This custom solution leverages key Nielsen Total Audience solutions to measure reach, frequency, and GRP performance for ads and content across digital and TV at the local market level.
News categories: Nielsen, Kelly Abcarian, Advertising, USA

AT&T launches new advertising company, Xandr
Sep 25, 2018 – AT&T has announced the launch of Xandr, its new advertising company. Xandr encompasses all aspects of the existing AT&T advertising and analytics businesses, including AT&T’s advanced TV business, AT&T AdWorks; AT&T’s data and analytics business; ATT.net and AppNexus.
News categories: AT&T, Xandr, Brian Lesser, Advertising, Digital TV, USA

Innovid receives MRC accreditation for OTT ad impression measurement
Sep 25, 2018 – Innovid has announced that it has been granted accreditation by the Media Rating Council (MRC) for its over-the-top (OTT) served video ad impression tracking. Innovid is the first to receive MRC accreditation in a connected TV (CTV) environment.
News categories: Innovid, Media Rating Council, Tal Chalozin, George W. Ivie, Advertising, Digital TV, Streaming, USA

FreeWheel and Innovid integrate new Nielsen Qualified Ad Audience solution
Sep 25, 2018 – Nielsen has announced that FreeWheel and Innovid will integrate its Qualified Ad Audience solution in Nielsen Digital Ad Ratings to provide persons-level, deduplicated duration weighted audience measurement of digital campaigns. With this integration, both will be able to provide marketers with greater confidence in their digital advertising and content investments.
News categories: Nielsen, FreeWheel, Innovid, Amanda Tarpey, James Rooke, Andrew King, Advertising, Digital TV, USA, Worldwide

Hearst Television launches private marketplace for Connected TV advertising
Sep 24, 2018 – Hearst Television has launched Hearst Anyscreen, an OTT advertising platform which combines preferred access to Hearst-owned programming, with delivery partners such as Roku. Hearst Anyscreen will enable brands to tap into the dramatic growth of Connected TV viewing.
News categories: Hearst Television, dataxu, Jordan Wertlieb, Jonathan Sumber, Mike Baker, Advertising, Digital TV, Set Top Box, Streaming, USA

Roku OS 9 software update released
Sep 24, 2018 – Roku (Nasdaq: ROKU) has announced Roku OS 8.2, a software update for Roku TVs that enables new features for compatibility with upcoming Roku TV Wireless Speakers; and Roku OS 9, a software release with enhancements to give Roku customers new ways to search and control their entertainment.
News categories: Roku, Ilya Asnis, Digital TV, Middleware, Set Top Box, Smart Home, Smart TV, Streaming, USA, Worldwide