IPTV to Gain 5.7% of Pay TV Subscribers by 2014 in Latin AmericaTuesday, July 28th, 2009
Investments for the Development of this Platform set to Exceed US$4.2 Billion through to 2014; IPTV will begin to pick up speed as from 2010; Markets in Brazil, Mexico, Venezuela and Colombia, in that order, will add the largest number of IPTV subscribers in the medium term
BUENOS AIRES — Signals Telecom Consulting, the leading telecommunications research and consulting firm for markets in Latin America and the Caribbean, confirms the availability of the Second Edition of its report entitled “IPTV Strategies in Latin America”.
This study covers several different variables – penetration by different telecoms services and per capita GDP, among others – revealing the high growth potential for Pay TV in the seven largest markets in Latin America: Argentina, Brazil, Chile, Colombia, Mexico, Peru and Venezuela.
“Bundling of video services, whether DTH or IPTV, by telecoms operators, in addition to being part of the search for new sources of revenue, acts as a mechanism that ensures broadband customer loyalty in a market where that service is facing strong competition from the cable modem systems of traditional CATV operators,” declares Carlos Blanco, Market Research Director for Signals Telecom Consulting and author of the report.
Brazil, Mexico, Venezuela and Colombia, in that order, will be adding the greatest numbers of IPTV subscribers in the medium term. “We believe that IPTV will begin to gain strength as from 2010; this technology will be one of the many platforms that telecoms operators will use to bundle their Pay TV service,” Blanco adds.
The report also analyzes the IPTV development strategies of the largest operators. In addition, it includes forecasts for IPTV growth for each market through to 2014 and for the IPTV market share in the total Pay TV market.
“IPTV Strategies in Latin America” completes a series providing the most comprehensive analysis of Pay TV in Latin America, which consists of a further two volumes: “The CATV business model in Latin America: Operator Profiles” and “The DTH market as a bundling strategy in Latin America”.