Virgin Media adds 112,700 HD DVR subscribers in 4Q09

LONDON — Virgin Media Inc. (NASDAQ: VMED; LSE: VMED) announces results for the quarter ended December 31, 2009.

Leading On-Demand TV

We have further expanded our TV subscriber base by 34,200 to over 3.7m. We are leveraging our unrivalled network infrastructure in order to lead the VOD market.

Over 300,000 more subscribers are now regularly watching VOD content than a year ago as the average monthly reach has grown from 52% to 58%. Our customers watched on-demand TV content 74 million times each month during the quarter.

We are expanding our HD offering, most recently with Eurosport HD and Discovery HD, with more channels expected over the coming months. We added V+ HD DVR subscribers at a record rate with a further 112,700 subscribers in the quarter to reach an installed base of 862,000, a penetration level of 24%.

Analogue TV currently uses around 15% of the spectrum currently available through our cable access infrastructure in areas where analogue is available alongside digital. To put that into context, broadband takes up less than 10%. Therefore, as part of our network expansion strategy, we are switching off and overlaying areas previously only able to receive analogue TV. The switch off in digitally capable areas is expected to conclude in April 2010. The freeing up of this spectrum will have significant benefits with opportunities to enhance both television and broadband services further.

We are investing in the next generation of TV and have entered into an exclusive strategic partnership with TiVo to develop a new converged television and broadband interactive platform.

Consumer Operations Statistics – Television (‘000s):

Total           Q4 2009  Q3 2009  Q4 2008
                -------  -------  -------
Digital TV      3,656.2  3,599.3  3,469.0   
Analogue TV        87.0    109.7    152.0   
                -------  -------  -------
                3,743.2  3,709.0  3,621.0

Adds            Q4 2009  Q3 2009  Q4 2008
                -------  -------  -------
Digital TV         56.9     56.0     61.1  
Analogue TV      (22.7)   (19.0)   (16.6)  
                -------  -------  -------
                   34.2     37.0     44.5

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