Conax claims 15% DVB and 40% DTT market shares

Conax niche product strategy secures 15% growth in 2009 – global digital TV market share

OSLO — Conax exhibited continued market growth in 2009 cultivating 15% market share in the global DVB market and winning most new contracts globally – again for five years running. A Norwegian and Nordic success story, Conax is a child of the Telenor research labs. The Telenor Group (Oslo:TEL) has 172 million mobile subscribers worldwide and is among the largest operators in the world.

Today, Conax is one of the top three content security providers for digital TV and content distribution world-wide and has proven that you don’t have to be biggest to be among the best. A niche provider of security with a global footprint of over 350 customers in 80 countries, Conax is the most successful of the global security providers.

Conax strengthened its position as a market leader in Central Eastern Europe, Scandinavia and India during 2009. Conax also further increased the potential of the very promising South American market through new contracts with major operators in the region.

Conax focus on security has created an opportunity for Conax to partner with a significant number of providers of related products. Through its strategy, Conax is regarded as a preferred partner, gaining considerable attention from providers of world class niche products.

“Open standards technology and freedom of choice are the Conax benchmarks. Conax technology is compatible with all platforms and Conax cooperates with all platform providers, whereas many content protection providers sell proprietary solutions that bind operators to one vendor. Conax helps customers find the best combined solutions for their needs. It should be customer satisfaction that “binds” a customer to a vendor, not proprietary solutions.” says Berit Svendsen, CEO, Conax.

The chosen security provider for an impressive number of operators worldwide, Conax is in a unique position to form strategic partnerships that are both non-competitive and add significant added-value to both parties’ offerings.

“Feedback from the market is very positive. We anticipate significant results within a short time and believe that our unique strategy is the catalyst to further Conax growth.”

“Conax has been catapulted from being known only as a provider for small and medium operators. We can say with confidence that Conax is now in the major league. Conax’ security focus has earned Conax technology a top-notch security record in the global market. Success stories the likes of KPN’s, DTT platform in the Netherlands with more than 1 million subscribers, and Dish TV, the largest DTH operator in India, illustrate the trust of industry leaders working on the cutting edge of broadcasting.

Topping off the company’s growing success is the emergence of Conax as market leader within content security for DTT, capturing 40% of the global security market within DTT and confidence of 15 national European DTT platforms.