Oi TV of Brazil adds 121 thousand subscribers in 4Q09
Monday, March 15th, 2010RIO DE JANEIRO — Tele Norte Leste Participações S.A. (Bovespa: TNLP4 and TNLP3), Telemar Norte Leste S.A. (Bovespa: TMAR3, TMAR5 and TMAR6) and Brasil Telecom S.A. (Bovespa: BRTO3 and BRTO4) are pleased to announce their results for the fourth quarter of 2009.
Video – Oi TV
TV subscribers reached 234 thousand at the end of the year, increasing by 121 thousand customers from 3Q09 and 173 thousand in the whole of 2009. It is important to point out that in this quarter we started to report DTH users in addition to cable-TV subscribers. This service, which was launched in July in Rio de Janeiro and was available in only five states by the end of the year, is posting a better-than-expected performance.
Oi TV starts to offer Telecine channels in its DTH service
On January 18, Oi TV started to offer the Telecine Package for its DTH customers. There are five channels with movies. Telecine Premium, Telecine Action, Telecine Light, Telecine Pipoca and Telecine Cult are offered to all Oi TV subscribers for R$39.90 per month. In order to acquire the Telecine Package it is necessary to subscribe to the Main Package.
After the launch in the State of Rio de Janeiro (July 15, 2009), the TV subscription services via DTH (“Oi-TV”) were expanded to the states of Minas Gerais (August 31, 2009) and Rio Grande do Sul (July 10, 2009), Paraná (November 10, 2009) and Santa Catarina (November 11, 2009). Oi expects to expand the service to the whole country gradually during 2010.
Operational Indicators – “Oi TV” – (‘000):
4Q08 3Q09 4Q09 QoQ YoY ---- ---- ---- ------ ------ Pay TV Subscribers* 61 113 234 107.1% 283.6%
* Includes users in DTH, launched in July 2009
More: Earnings Release
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