Coship Selects Trident Micro Set-Top Box Chipsets For China HDTV

Monday, March 22nd, 2010
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Trident’s CX24500 Chipset Series Delivers the Features, Reliability, High Integration, and Cost Competitiveness that Coship Needs to Drive HD Capabilities Throughout China

SANTA CLARA, Calif. — Trident Microsystems, Inc. (Nasdaq: TRID), a leader in high-performance semiconductor system solutions for the connected home, today announced that its CX24500 series of high-definition set-top box (STB) chipsets have been designed into Shenzhen Coship Electronics’ (Shenzhen:002052) next generation audio/video STB units. Coship, the leading STB manufacturer in China, and Trident have been working very closely with leading Chinese manufacturers to ensure that these next generation HD STBs deliver the cost, features, and functionality needed to drive HD services to millions of homes throughout China in 2010.

Trident will be demonstrating the Coship HD STB as well as its full suite of set-top box and television chipset solutions at the China Content Broadcasting Network (CCBN) Conference in Beijing, China on March 23-25, 2010. The Trident booth is located in booth 1B in the China International Exhibition Center.

“By incorporating Trident’s STB solutions, Coship can deliver new levels of digital TV experiences while continually outperforming the competition on price, performance and time-to-market,” said Bright Yuan, CEO of Coship Electronics. “We are pleased to form a long-term relationship with Trident and look forward to taking advantage of their high-quality SoC designs as we grow our business throughout China.”

Christos Lagomichos, president of Trident, added, “There is enormous growth potential in China’s digital TV market and Trident is committed to delivering the right features, product specifications and price that our customers need to win. Our global resources combined with our strong local support teams will enable customers such as Coship to maintain their leadership positions and deliver exciting and new HD capabilities into million of homes throughout China.”

About Trident’s CX24500 Chipset Series

The CX24500 is a highly-integrated, ARM-based MPEG-2/H.264/VC-1/DIRECTV/DVB compliant, back-end decoder IC solution for high-definition digital TV systems. It is available in configurations with and without PVR functionality. The chipset series satisfies all advanced conditional access systems throughout China and around the world.