Rogers adds 26k digital cable subscribers in 1Q10

TORONTO — Rogers Communications Inc. (TSX: RCI.a; RCI.b)(NYSE: RCI) today announced the filing of its consolidated financial and operating results for the three months ended March 31, 2010.

Cable

Cable continues to lead the Canadian cable industry in digital penetration. The digital cable subscriber base grew by 7% from March 31, 2009 to March 31, 2010, to 74% of television households, compared to 69% as at March 31, 2009. Increased demand from subscribers for the larger selection of digital content, video on demand, HDTV and personal video recorder (“PVR”) equipment continues to drive the growth in the digital subscriber base.

Summarized Subscriber Results:

                                             Three months ended March 31,
                                           ------------------------------
(Subscriber statistics in thousands)            2010      2009       Chg
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Cable homes passed                             3,646     3,560        86

Television
  Net additions (losses)                           1        (8)        9
  Total television subscribers                 2,296     2,312       (16)

  Digital cable
    Households, net additions                     26        35        (9)
    Total households                           1,689     1,585       104

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