Sigma Designs Unveils Low-Cost Microsoft Mediaroom Set Top Box PlatformWednesday, July 21st, 2010
Innovative Set Top Box Platform Designed to Expand Mediaroom Market
MILPITAS, CA — Sigma Designs (NASDAQ: SIGM), a leading provider of system-on-chip (SoC) solutions used to deliver entertainment and control throughout the home, today announced availability of the first low-cost Microsoft Mediaroom™ compatible set top box platform based on Sigma’s SMP8652 media processor SoC (system-on-chip). SMP8652-based set top box designs have completed integration with Mediaroom client software and are anticipated to begin deployment with leading carriers in the second half of 2010.
Microsoft’s Mediaroom platform has achieved unparalleled success in establishing the premier solution for IPTV deployments of all sizes. Mediaroom is the world’s most deployed IPTV platform, with a global customer base delivering services to more than five million subscriber households. Mediaroom is also enjoying increased deployments in new geographies and segments where the business model demands very low-cost set top boxes along with the high performance required to deliver an increasing set of features and improved user experience.
“A key part of our Mediaroom marketing strategy is to continually drive down costs in our ecosystem while ensuring delivery of the full-featured, high quality viewing experience that consumers demand,” said Steve Koepp, senior manager, business development of Microsoft’s Media Platform Business. “As a key ecosystem partner, Sigma Designs is helping to advance this goal, enabling ever more cost-efficient set top box designs to help further accelerate the availability and reach of world-class TV services powered by Mediaroom.”
To meet these emerging demands, Sigma Designs established a new low-cost IPTV platform using the second-generation SMP8652 media processor. The SMP8652’s efficient architecture offers substantial savings for new set top box designs while providing all the performance required to deliver high-quality Mediaroom user experiences. Multiple Mediaroom OEMs are currently designing new set top boxes based around the SMP8652 for low-cost applications such as additional rooms in the home.
Additionally, OEMs are also moving ahead with implementations of the SMP8654, another Mediaroom platform from Sigma offering even higher performance within the same family of devices. The first to market will be Tatung, with its recently approved SMP8652-based set top boxes.
“With Sigma’s new 8652 platform, we can take advantage of the growing market opportunity for delivering high-performance, low-priced set top box solutions,” said Luke Dang, at Tatung Technology. “That’s why we continue working with Sigma — for the new generation platform and to provide innovative, low-power consumption, and high-performance solutions to accelerate Mediaroom market growth with Tatung set top boxes.”
“We believe that Mediaroom is a substantial force in the IPTV market and represents a large opportunity for Sigma Designs,” said Ken Lowe, vice president of strategic marketing, Sigma Designs. “Leveraging our deep experience from delivering the first Mediaroom platforms, Sigma aims to grow market share with this high performance, low-cost SMP8652 platform.”