The Future of Television (TV) Market: The Evolving Landscape Of HDTV, IPTV And Mobile TV

Tuesday, October 9th, 2007
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LYON, France — Reportlinker.com announces that a new market research report related to the worldwide consumer electronics industry is now available in its catalogue.

Some key findings from this report

  • There has been a significant reduction in traditional media use since 2005, with the largest audience declines in TV, falling by 17% and national newspapers by 14%.
  • The key driver of European digital TV uptake to 2010 is expected to be digital-to-terrestrial services. It will to drive uptake to 109m by the end of 2010, compared to 78m in the US.
  • Digital cable will drive growth in the US by 2010, closely followed by digital satellite. Unlike Europe, digital terrestrial is not expected to be a significant digital TV plat form in the US.
  • Asia-Pacific is expected to be the largest market for mobile TV subscriptions with around 76.3 million subscribers by 2012, representing a CAGR of 51.7%.
  • A key reason for companies to invest in IPTV solutions is to increase the revenue they get from each subscriber. Providing a broader range of services to which customers can be cross-sold increases revenue potential.

The Future of TV – The evolving landscape of HDTV, IPTV and mobile TV

Media consumption habits are changing as a result of the emergence of multiple distribution platforms and the ever-growing number of channels available for accessing entertainment. With a significant migration from traditional media by the ‘networked generation’, it is increasingly essential for media companies, broadcasters, service providers, content providers, telecommunications and hardware manufacturers to understand the implications of these trends and to ensure that their products are flexible enough to meet changing consumer demands. This new management report provides a detailed analysis of market opportunities and growth sectors across the European, US and Asia-Pacific regions. This new report combines market analysis and forecasts, technology reviews and strategic recommendations to provide an invaluable tool for understanding the current and future evolution of the broadcast TV sector. Anticipate future changes in demand in the broadcast TV sector and create more effective strategies to exploit this demand with the help of this new report.

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