Key Trends and Issues facing the China Multimedia Mobile Phone Market

Tuesday, October 30th, 2007

LYON, France — announces that a new market research report “China Multimedia Mobile Phone Market Report, 2007,” related to the Chinese IC technology industry, is available in its catalogue.


The multimedia mobile phone can acquire and process many kinds of multimedia data, such as text, graphics, image, animation, audio, video etc besides the voice call.

The mobile phone development history has gone through three typical development periods, and all of which embody in the upgrading of mobile phone multimedia. It may have at least two multimedia upgrading periods in the several following years, and then the mobile phone will finish the change from the common communication tool to the multimedia terminal.

Multimedia Periods in mobile Phone Development

1 – Application of chord ring tone (2001-2002), the monotonous mobile phone ring tone is replaced by the chord ring tone, which stirred up the wave of the first Mobile phone replacement;

2 – Color screen replaced black and white screen (2002-2003), provided the richer and clearer graphic operation interface for the users, and then the second wave of mobile phone was coming;

3 – The camera was integrated in the mobile phone (2003-2004), although the pictures taken from the mobile phone was rough, the camera had become one of signs in the medium and high-end products, then the mobile phone entered the third climax;

4 – MP3 was installed into the mobile phone (2005-), it was the perfect combination between MP3 and mobile phone as to the mobility, and the emergence of a large number of MP3 phones pushed the competition on storage and battery life, then the fourth wave of mobile phone sales was coming;

5 – Application of video function (after 2007), the mobile phone video will lead to the unprecedented popularization of the video shooting and video broadcasting, during the fifth wave, DV mobile phone, MP4 mobile phone, stream media Mobile phone, TV mobile phone, GPS etc will be the main role probably.

The technology improvement of the mobile phone in the first three times gradually shook off the image of the single communication tool, and the multimedia has been continuously added, and the entertainment characteristics and chord mobile phone is coming.

Due to the chord ring tone met the certain demand of the people, and then a wave of chord ring tone was hot in 2001. Samsung, the very example that has won the success in the chord ring tone mobile phones, and the wave lasted till 2003, meanwhile, the huge mobile phone ring tone download market was formed.

The mobile phone display screen technology started to update in 2002, TFT, and CSTN started to replace STN, the image performance of the mobile phone was improved as well, then the mobile phone sales climax came. Meanwhile, the mobile value-added service market began to thrived.

The emergency of the camera mobile phone attracted much attention in 2003, and as the hot sale of the camera mobile phone, the camera module upgrading war among the mobile phone manufacturers started in 2004. Since the pictures in the mobile phone camera cannot be used widely as the ring tone download, as well as the other factors, the enthusiasm of the consumers for the camera mobile phone declined.

The mobile phone market appeared the temporary peace in the beginning of 2005, expect for some brightness brought by Moto V3, the ultra thin mobile phone, the whole mobile phone market was dark. Meanwhile, MP3 MP3 mobile phone has become a potential force. Then some mobile phone manufactures had launched the MP3 mobile phones one after another. As potential demand of the consumers, MP3 was emerging.

Nearly all the mainstream mobile phone brand manufacturers in the field entered the development wave of MP3 mobile phone in the beginning of 2006, while the real development of the MP3 mobile phone was in 2007.

It is forecasted that the sales volume of the MP3 mobile phone will account for more than 58% in the whole mobile phone market in 2007, about 62 million sets, and the popularization trend has been clear.

The IC technology makes the chip function become stronger and stronger, while the volume becomes smaller and smaller, which leads to the emergency of the all kinds of wholly-new consumption electronic mobile phones, such as DV mobile phone, TV mobile phone, game mobile phone etc.

More: China Multimedia Mobile Phone Market Report, 2007