Ofcom releases 3Q 2010 UK Digital Television Update
Tuesday, January 18th, 2011Digital television take-up on main television sets reached 92.7% in the second quarter of 2010, up by 2.9 percentage points year-on-year
Consumer survey results for the third quarter of 2010 show that take-up of digital television in UK households stood at 92.6%, up by 3.1 percentage points year on year. This figure was flat quarter on quarter.
Consumers are continuing to convert additional sets in the home. Almost three-quarters (74.0%) of all secondary TV sets had been converted to digital by the end of June 2010. This was up by 6.7 percentage points in a year and also up by 3.3pp quarter on quarter
Taking these figures together, 82.4% of all TV sets had converted to digital television by the end of Q3 2010. This was up 3.9pp year on year and also up by 2.3pp quarter on quarter. The remaining 17.6% of sets continue to receive analogue terrestrial broadcasts.
Digital terrestrial television (DTT) equipment quarterly sales
DTT quarterly sales (actuals) Q3 2009 Q4 2009 Q1 2010 Q2 2010 Q3 2010 --------- --------- --------- --------- --------- Freeview set-top boxes 696,360 1,247,000 855,000 724,000 608,000 Integrated Digital Televisions (IDTVs) 2,154,600 3,491,000 2,540,000 2,341,000 1,898,000 Total sales 2,850,960 4,738,000 3,395,000 3,065,000 2,506,641 DTT DVR sales* 203,805 329,000 207,000 153,000 153,000
Source: Sales figures from GfK, as adjusted by Freeview. The 5% upwards adjustment represents Freeview’s estimate of the number of DTT set-top boxes and IDTVs sold in Northern Ireland and offshore islands.
* DVR sales include devices that combine DVR and DVD recording functionality. DVRssales listed above are also included in the total sales.
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