NTV-PLUS and SmartLabs Launch a New IPTV Project for Broadband Operators

Tuesday, February 15th, 2011
NTV-Plus logo

SmartLabs, Russia’s leading developer of digital interactive TV solutions, and NTV-Plus, a primary provider of premium content and the market leader in pay satellite television, announce the launch of a new joint solution “IPTV NTV-Plus” for IPTV in broadband networks.

“IPTV NTV-Plus” offers quick implementation of IPTV services for broadband subscribers at a minimal cost. SmartLabs provides broadband operators with client applications and a centralized management system for IPTV services and resources. “NTV-PLUS” empowers the operators with access to the premium TV content. With this solution, the operators have no need to interact with the copyright holders and can much easier launch and deliver their IPTV services.

As “IPTV NTV-Plus” has a modular architecture, its deployment and launch does not involve considerable expenses. Design flexibility ensures quick deployment of services. Also, phased introduction of services for subscribers is supported. Centralized management of services and resources based on SmartLabs technology guarantees high quality of services and business continuity. The solution has advanced interfaces to integrate with external systems, including customer care and billing.

With the NTV-Plus flexible packetization system run by the SmartTUBE SDP platform, the broadband operators will provide highly attractive and effective offerings to subscribers, increasing the loyalty and scale of their subscriber base.

“IPTV NTV-Plus” covers a broad scope of audience through a wide variety of channels offered by NTV-Plus. Currently, there are over 130 channels of various genres in Standard Definition (SD) and High Definition (HD). The video content security is ensured by the cardless conditional access technology and digital rights management.

In addition to a wide choice of basic and premium TV channels from NTV-PLUS, the solution offers many other benefits to subscribers. The key benefits are: an advanced system of interactive services, ease of use and management of services, multifunctional client applications with an intuitive interface, support for different models of set-top boxes (STB). Also, the operator can develop new attractive services, either independently or in collaboration with NTV-Plus.

Another advantage of solutions based on the SmartLabs technology platform, is flexibility of offerings, support of interactive services and the ability to broadcast more channels in addition to NTV-PLUS content.

The technical support of the solutions is provided 24×7 by SmartLabs, whose specialists have extensive expertise in implementing and maintaining the systems of the largest IPTV operators.

“The “IPTV NTV-Plus” solution will allow the broadband operators to provide competitive IPTV services to their customers, fully meeting the highest requirements for reliability and quality. I am confident that the services of IPTV deployment in broadband networks that we offer together with NTV-Plus, the leader of the Russian pay TV market, will open new business opportunities to our clients,”- says Mikhail Grachev, CEO of SmartLabs LLC.