Tring selects multiscreen solution from SmartLabs

Albanian Tring to empower its TV service offering thanks to comprehensive SmartLabs solution

Tring, a leading provider of broadband Internet connection, phone, and digital TV services has chosen SmartLabs to deploy its modern market-leading multiscreen solution. This will enable Tring to offer a variety of compelling video services to customers and outpace the competitors by bringing in cutting-edge technologies.

Tring’s market strength lies in an integrated service portfolio offering a rich and friendly experience to the customers. SmartLabs solution for Tring is built on the SmartTUBE TV service management platform, SmartMEDIA content delivery system, and SmartCARE analytics engine, which helps operators understand audience behavior and changes in viewing habits. The power of three will provide a strong framework for boosting Tring’s subscribers’ TV viewing experience, reducing churn, and acquiring a powerful competitive edge.

SmartLabs’ solution will be deployed on third-party hybrid DVB-T2 + IP STBs, iOS and Android mobile devices, as well as Samsung, LG, and Android Smart TVs. In the future, Tring plans to make more Smart TV models and other types of screens available to the customers.

Gary Hamer, SmartLabs’ SVP Sales and Business Development, says: “We were happy to offer a customized, cost-effective comprehensive solution to Tring alongside our team’s industry expertise and proven experience. We are thrilled Tring chose our solution as part of its competitive strategy and are looking forward to working with it on new developments in the future.”

Armand Selimaj, Tring CTO, says: “We have chosen SmartLabs for the completeness of solution and rich track record of successful projects across the globe. With the launch of the new TV service we hope to drastically improve the quality of TV viewing experience and to ensure our market leadership.”