Italy - March 2011 DTT decoder market
Friday, May 20th, 2011The DGTVi publishes, in collaboration with GfK, a regular research report covering the development of the digital terrestrial market in Italy. The report covers set-top box (STB) and integrated digital television (IDTV) sales and household DTT penetration in Italy. The latest report is for the month of March 2011.
Sales of digital terrestrial IDTVs and set-top boxes totalled 2.8 million in the first quarter of 2011, down from 3.3 million in the same period of 2010.
Sales (2010):
January February March April May June --------- --------- --------- --------- --------- --------- STB 699,875 422,637 371,408 403,083 1,838,560 552,325 MHP (Subsidised) 1,132 19 11 90 3,047 611 MHP (Unsubsidised) 151,063 100,119 82,412 67,491 159,404 65,866 Zapper 547,680 322,499 288,985 335,502 1,676,109 485,848 IDTV 699,733 541,375 528,996 497,739 911,580 602,696 Total 1,399,608 964,012 900,404 900,822 2,750,140 1,155,021 July August September October November December --------- --------- --------- --------- --------- --------- STB 388,310 374,266 607,904 693,311 1,573,744 1,860,230 MHP (Subsidised) 238 167 360 442 2,500 1,602 MHP (Unsubsidised) 58,029 80,408 104,721 110,271 135,537 162,076 Zapper 330,043 293,691 502,823 582,598 1,435,707 1,696,552 IDTV 510,251 495,192 615,600 821,241 864,624 1,215,768 Total 898,561 869,458 1,223,504 1,514,552 2,438,368 3,075,998
Sales (2011):
January February March --------- --------- --------- STB 529,762 295,493 253,867 MHP 74,115 44,295 40,195 Zapper 455,647 251,198 213,672 IDTV 738,819 519,693 478,081 Total 1,268,581 815,186 731,949
More: March 2011 Report
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