Rovi and LG Expand Relationship With DivX Licensing AgreementsThursday, June 23rd, 2011
DivX Video and DRM Technologies to Enable Premium Entertainment Experiences Across Increased Range of LG Electronics
SANTA CLARA, Calif. — Rovi Corporation (Nasdaq:ROVI) and LG Electronics (KSE: 066570) have signed multi-year licensing agreements that expand their relationship and provide further integration of DivX® technology into a wider range of consumer electronics devices. LG’s latest agreements support its plans to continue to promote the technology on devices beyond Blu-ray Disc players, to ultimately include HDTVs, in-car players, set-top boxes, tablets and mobile phones.
“We believe our collaboration with LG is an ideal combination of state-of-the-art devices, with optimized, multi-screen video playback,” said Matt Milne, senior vice president of CE sales, Rovi. “We look forward to extending our valued relationship with LG and helping LG provide its customers consistent, high-quality video experiences, whether they are connected or offline, across multiple types of home entertainment and mobile devices.”
The agreement with Rovi enables LG to implement DivX Plus® HD, the premium level of certification available, and will add to the more than half a billion home and mobile consumer electronics devices that have shipped with DivX technology. The newly DivX Plus HD Certified devices can play back DivX.MKV files up to 1080p and previous versions of DivX video.
“Consumers around the world know that when they see the DivX logo on an LG product, they can rest assured that their digital video files will play flawlessly,” said Dr. Nandhu Nandhakumar, senior vice president, advanced technology, LG Electronics Inc. “Renewing our agreement with Rovi underscores LG’s commitment to continue that level of quality for our customers.”
The Rovi Certification program provides consumers with a digital media solution that makes it easy to transfer internet video for enjoyment on an extensive, multi-manufacturer ecosystem of consumer electronics devices with great video performance and visual quality. Certified DivX devices contain digital rights management technology to enable the playback of protected premium movies in the DivX format easily via optical disc, USB drive or streamed wirelessly over a home network using DLNA. Global online retailers offering Hollywood titles in the DivX format include Film Fresh, as well as the WB Shop, Media Markt, and Best Buy’s CinemaNow, which are powered by the RoxioNow™ platform from Rovi.