Bluestreak Technology to Enable OTT Applications in Connected Devices for Panasonic Semiconductor

Companies Deliver OTT Applications, including Netflix, YouTube, BBC iPlayer and BesTV, on Connected TVs and Blu-ray Players

AMSTERDAM — IBC 2011 — Bluestreak Technology, the leader in Video Everywhere, announced today that Panasonic Corporation Semiconductor Company (NYSE:PC; Tokyo:6752) selected Bluestreak Technology’s MachBlue platform to power the company’s new over-the-top (OTT) video solution. The new offering enables set makers and original equipment manufacturers (OEMs) worldwide that utilize Panasonic chipsets in their connected televisions, digital media players, and Blu-ray players to immediately provide consumers with a suite of off-the-shelf video applications. The applications currently include content from popular providers such as Netflix, YouTube, BBC iPlayer, and BesTV. The MachBlue platform on Panasonic chipsets is also opening its environment to gaming, radio, and other rich media providers who would like their content and applications to be easily integrated with set makers and OEM customers in the future.

“Accessing OTT video on connected devices is the next frontier for TV” said Yasushi Waki, General Manager, Software & Solutions Development Center at Panasonic Corporation Semiconductor Company. “Thanks to Bluestreak Technology, devices powered by our chipsets will be pre-integrated with today’s popular video services.”

The offering enables pay-TV service providers and device manufacturers to choose services from a large a catalog of off-the-shelf OTT applications or add new custom applications to appeal to unique consumer markets. The solution is built upon Bluestreak Technology’s MachBlue platform which enables companies to rapidly deliver an outstanding video experience to any device.

“With the over-the-top (OTT) video market predicted to generate $16.4 billion in revenue by 2016, leading-edge companies recognize the importance of accelerating the deployment of new OTT applications for their customers and expanding this offering to pay-TV operators,” said Dominique Jodoin, Bluestreak Technology’s CEO and President. “Our experience, working with the largest connected device manufacturers and content providers gives us the insight and expertise to deliver outstanding video everywhere solution. With over 1.2 billion connected devices set to be shipped by 2014, Bluestreak Technology’s unique ability to blend traditional TV, OTT and advanced video services is critical to providing a unified user experience across any screen.”

A selection of this offering’s OTT applications and services will be unveiled and demonstrated by Bluestreak Technology on a variety of connected devices at the IBC Expo 2011 conference and exhibition in Amsterdam, September 9th-13th. For more information or to view a demonstration of the new OTT applications and services, please visit the Bluestreak Technology stand in Hall 13 at the IBC 2011 exhibition, stand number: 13.123.