5 Million Italian Families Choose Sky

Friday, October 7th, 2011
Sky Italia logo

MILAN — Sky Italia (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) today announces it has exceeded 5 million customers reaching 15 million people across Italy.

Since its launch in July 2003, Sky has established itself as Italy’s most comprehensive multi-channel TV platform. The company has delivered strong subscriber growth by consistently investing in the highest quality programming, providing customers with an increasing choice of entertainment and a better viewing experience.

Sky has significantly broadened its product offering and driven innovation in the Italian TV market. It has pioneered high definition broadcasting. Today more than two-thirds of all Sky subscribers take HD TV, while one-in-three take the MySky PVR. The company recently launched Sky Go, a new service that enables customers to watch live TV on the move via tablet devices. Another first has been the launch of Sky3D, Italy’s first TV channel with 24 hour 3D programming.

Since inception Sky has played a vital role in nurturing the Italian TV industry, contributing to the economic growth and cultural success of the nation. Initiatives include:

  • SkyTG24 – Italy’s most respected all-news channel
  • SkySport – evolutionizing the way live sports are broadcast, offering customers a unique viewing experience. This has contributed to not only the growth of Sky but also to the growth and development of the Italian football and sports industry
  • Original programming – Productions such as “Romanzo Criminale” have set a new standard for storytelling while SkyCinema is the leading supporter and promoter of the Italian film industry
  • Helping create more jobs – Thanks to Sky, dozens of Italian companies have entered the Italian TV market. As a result, Sky Italia has created directly and indirectly more than 15,000 jobs and generated over €15.9 billion to the Italian economy.

James Murdoch, Chairman of Sky Italia and Deputy Chief Operating Officer and Chairman and CEO, International, News Corporation commented: “It is a great achievement to be chosen by over 5 million Italian families. It is to the credit of Sky’s first-class management team that the company has continued to deliver against a tough economic environment and I would like to thank Tom Mockridge, who led Sky Italia since its inception, for his contribution. Sky has always been a forward-looking company and we stand today better placed to grow than ever before. I am confident that, under the leadership of Andrea Zappia, Sky Italia has a great future that will bring many benefits to our customers and to the wider creative industries in Italy”

Andrea Zappia, Chief Executive Officer of Sky Italia, commented: “First and foremost, I’d like to thank our customers for entrusting their viewing to Sky. The achievement of the 5 million milestone encourages us to continue to strive to be the best in all that we do and to continue to innovate. In a challenging market, I feel confident that we can continue to grow by continuing to invest in creativity and innovation”