Toshiba adopts MStar HbbTV solutionMonday, November 14th, 2011
MStar Semiconductor Inc., a leading semiconductor company for display and digital home solutions, today announced their solution was being adopted by Toshiba in their new TL & RL TV series which are currently being released across Europe. Toshiba is a leading company in consumer electronics with an excellent brand reputation.
With MStar’s solution and support, the TL & RL series will enable the user to merge broadcast TV network and broadband contents through HbbTV technology. Additionally the sets also incorporate MStar’s Motion Compensation technology together with “Toshiba Places”, a Toshiba designed portal to deliver consumers outstanding user experience on video on demand (VoD) and internet services. Selected sets also incorporate MStar’s DVB-T2 demodulator.
Mr. Kevin Kang, Sales & Marketing VP of MStar stated, “As a TV SoC market leader, It’s our pleasure to be the first HbbTV solution provider in the TV SoC market to work with Toshiba to launch main EU platforms with our strong services and advanced technology. With the belief on contributing to TV industry and our partners, MStar will keep strengthening our technology and services to enhance our customers market position and enrich consumers’ user experience.”
Hybrid Broadcast Broadband TV, or “HbbTV”, is a major new pan-European initiative aimed at harmonizing the broadcast and broadband delivery of entertainment to the end consumers through connected TVs and set-top boxes.
Through the adoption of HbbTV, consumers will be able to access new services from entertainment providers such as broadcasters, online providers and CE manufactures – including catch-up TV, VoD, interactive advertising, personalisation, voting, games and social networking as well as programme-related services such as digital text and EPGs.