Siano and Marvell Enhance CMMB Devices with Picture-in-Picture (PiP) FunctionalityThursday, May 17th, 2012
China’s ZTE Corporation is the First CMMB Handset Maker to Use This Feature in its Advanced CMMB-enabled TD-SCDMA Terminals
GUAMGZHOU, China — Siano Mobile Silicon, the world’s leading supplier of mobile digital solutions, today announced its collaboration with Marvell (Nasdaq: MRVL), a worldwide leader in integrated silicon solutions, and ZTE (SEHK:0763; Shanghai:000063), a global provider of telecom equipment and network solutions. The recent partnership is aimed at bringing China Mobile Multimedia Broadcasting (CMMB) end-users an advanced feature that further enhances the user experience – Picture-in-Picture (PiP). PiP is an innovative and exciting mobile DTV product feature that enables one program (channel) to be displayed on the full TV screen at the same time as one or more other programs are displayed in inset windows. A convenient feature on mobile phones and other handheld devices, Siano’s PiP is often used to watch one program while waiting for another to start, or for advertisements to finish.
As one of the world’s leading CMMB chip designers, Siano is also the only CMMB solution provider to offer this new PiP feature, now an integral part of all Siano CMMB receiver chips. ZTE is the first TD-SCDMA handset maker to recognize and adopt innovative PiP functionality in its latest smart phone U960s designed for China Mobile. Powered by the Marvell® PXA 920 TD-SCDMA solution, the trendy U960s successfully leverages the PiP feature and presenting it on the mobile handset screen.
“With a significant rise in deployment nationwide, CMMB has become a key differentiator for China Mobile’s 3G smartphone,” said Wang Yong, vice president of ZTE. “We are very pleased with the results of our collaboration with Siano and Marvell that enable us to deliver performance and functionality to our CMMB customers. Our goal is to consistently improve our line of personal communications devices – and Siano and Marvell help us do just that.”
“Our collaboration with Siano on ZTE’s U960s provides consumers with tremendous value for their mobile entertainment,” said Lu Chang, Director of Mobile Business at Marvell Semiconductor, Inc. “Marvell’s TD-SCDMA technology is designed to deliver uncompromised performance and combined with ZTE’s quality design and multimedia capabilities, sets the unit apart from competitive offerings in its class.”
Since entering the Chinese market in 2006, Siano has established itself as an integral part of the country’s rapidly growing mobile TV market. “Siano’s new PiP functionality will help the Company continue to introduce new value-added products and services to our Chinese customers,” says Wang Wei, Siano China General Manager. “More importantly, it will maintain our position as a driving force in China’s CMMB market during 2012 and beyond.”