StarHub subscribers in Singapore down 5,200 in 4Q 2012
Thursday, February 7th, 2013SINGAPORE — StarHub Ltd today announced its results for the fourth quarter and full year ended 31 December 2012.
Pay TV revenue decreased 1% YoY for the quarter but on a full year basis, was higher by 5% to S$396.3 million. The higher revenue was attributed to the UEFA EURO 2012 event, HD set-top box rental, increased take up of add-on channels, and full year impact of the S$2 subscription rate increase that has been effective since August 2011. Pay TV ARPU was at S$51 for the quarter and for the full year, it increased S$2 YoY.
As at 31 December 2012, Pay TV subscriber base totaled 536,000 after the quarter’s net churn of 5,200 subscribers due to the expiration of certain of our short term marketing offers and aggressive offers from competitors. Compared to a year ago, this was 8,700 subscribers or 1.6% lower.
Pay TV (‘000)
2011 2012 ---- ---------------------- 4Q 1Q 2Q 3Q 4Q ---- ---- ---- ---- ---- Customers 545 544 543 541 536 Net Adds 3 0 (2) (2) (5)
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