Sky Deutschland customer base up 351,000 in 2012

• Total customers: up 351,000 to 3,363,000 (+12%)
• Sky Premium HD customers: up 540,000 to 1,514,000 (+56%)
• Sky+ customers: up 518,000 to 929,000 (+126%)
• Second smartcard customers: up 172,000 to 346,000 (+98%)
• Sky Go customer sessions: up 25.7m to 33.3m (+335%)

UNTERFÖHRING — Sky Deutschland has released 2012 full-year results. Sky’s customer base grew significantly by 351,000 to 3,363,000 at year’s end (+12%).

In 2012, the number of Sky+ customers increase by 126% to 929,000 (2011: 411,000), doubling penetration in Sky households to 28%.

Sky Premium HD, the leading offering in Germany and Austria, continued to drive customer and revenue growth with the number of Sky Premium HD customers increasing 56% to 1,514,000, meaning that 45% of all Sky households now take Sky’s leading premium HD offering.

The number of Sky Zweitkarte (second smartcard) customers continued to grow, nearly doubling year-on-year to 346,000 (2011: 175,000).

Sky Go is the leading over-the-top (OTT) pay-TV service in Germany and Austria.

Subscriber development (‘000):

                                   Q4 12  Q3 12  Q2 12  Q1 12  Q4 11
                                   -----  -----  -----  -----  -----
Direct subscribers at beginning    3,212  3,132  3,085  3,012  2,857
Gross additions*                     260    188    124    155    246
Churn                               -109   -108    -77    -82    -91
Net growth                           151     80     47     73    155
Direct subscribers at end          3,363  3,212  3,132  3,085  3,012

Premium HD subscribers
 at end of period                  1,514  1,337  1,172  1,071    974
 penetration rate (in %)            45.0   41.6   37.4   34.7   32.3

Sky+
 subscribers at end of period        929    730    584    508    411
 penetration rate (in %)            27.6   22.7   18.6   16.5   13.6

* Q4 2012 gross additions include the technical migration of 5k UPC wholesale customers