INSIDE Secure and ADB partner to secure mobile apps

Thursday, September 12th, 2013
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Provides Advanced Content Delivery to Retain Customers and Gain New Subscribers

AIX-EN-PROVENCE, France — Continuing to gain momentum as a leader in premium content security, INSIDE Secure (NYSE Euronext: INSD) today announced it is working with Advanced Digital Broadcast (SIX: ADBN), a leading provider of advanced solutions for the connected home, to create secure, premium content iOS and Android™ mobile apps for operators. The first deployment emanating from the partnership is for nc+, the leading pay-TV platform in Poland.

ADB is using INSIDE’s downloadable DRM Fusion™ Agent client software to secure nc+’s new GO apps for smartphones, tablets and other mobile devices, and to enable secure over-the-top (OTT) delivery of premium content to new and current subscribers.

“As Poland’s leading premium direct-to-home (DTH) operator, nc+ prides itself on offering the most technologically advanced services,” said Jan Frelek, new business development director at nc+. “Now, through our partnership with ADB and with downloadable DRM Fusion Agent software embedded in the nc+GO mobile apps, we are able to deliver premium content to our customers’ mobile devices, such as Android and iOS phones and tablets.”

Over-the-top (OTT) content delivery is revolutionizing the way video, television and other services are delivered to consumers. It utilizes the Internet as the conduit rather than a service provider’s own dedicated, managed IPTV network. It offers pay-TV providers a way to retain existing subscribers by extending their service to mobile devices. It also offers them a way to attract new subscribers who are interested in watching premium content on mobile devices.

“We needed a downloadable DRM solution for our premium content mobile apps that just worked and did not compromise the content owner or our operator customers in any way,” said Krzysztof Bilinski, general manager and broadcast division head at ADB. “INSIDE Secure’s downloadable DRM Fusion Agent fit the bill perfectly because it is a proven technology that is trusted by the major premium content owners. It also enables customers, such as nc+, to offer secure OTT-based services to existing and prospective subscribers wanting to watch premium content on mobile devices.”

INSIDE’s downloadable DRM Fusion Agent client software offers developers the critical Microsoft PlayReady, Windows Media DRM, OMA DRM 2.X, and/or UltraViolet security they need to embed in their mobile apps. A single application programming interface (API) provides easy access to all the supported DRM technologies, which can be chosen at compile time to save on costs. An additional Java API is provided for the Android platform for Java application integration. DRM Fusion Agent is pre-integrated with the iOS native media player, and can be provided pre-integrated with third party media players if additional media codecs and formats are required.

“ADB is one of the world’s leading providers of pay-TV solutions, and we are pleased to have them join the growing list of system integrators, broadcasters, content providers, cable operators and other customers that have chosen our downloadable DRM Fusion Agent to provide premium content security for their mobile apps,” said Dr. Simon Blake-Wilson, executive vice president of the ESS business line at INSIDE Secure. “Consumers worldwide are already using mobile apps with DRM Fusion Agent embedded in them, and we look forward to working with ADB as they expand the deployment of their mobile apps with additional customers around the globe.”