ROK Entertainment Group Inc. launches mobile TV service with Vodafone-Turkey

Tuesday, January 22nd, 2008
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Mobile entertainment specialist launches a mobile television service with Vodafone in Turkey

Wolverhampton, England — ROK Entertainment Group Inc. (OTCBB: ROKE), the UK-based mobile technologies, applications and entertainment development company, today announces the launch in Turkey, through its regional representative Mobilturk, of a service with Vodafone for the provision of visual content direct to a user’s mobile telephone.

Vodafone-Turkey’s subscribers will be able to watch a range of live and on-demand content via the Company’s mobile streaming service, ROK TV, which includes technology that maximizes deployment across 2.5G networks to provide a high frame-rate mobile TV service. The weekly fee of approximately US$4.00 is payable via SMS, with the first week’s viewing free of charge. Mobilturk are forecasting several thousand paid-for subscribers per month.

The service is offered to Vodafone’s customers in Turkey through ROK’s regional representative Mobilturk, Turkey’s largest mobile network operator, with whom the Company entered an agreement in October 2007 for the introduction of the country’s first commercial mobile TV service.

Laurence Alexander, CEO of ROK commented, “We are delighted to have joined Vodafone in offering mobile entertainment services to users in Turkey, which forms part of our strategy to make our content available to consumers globally. This launch, in partnership with one of the world’s leading mobile network operators, demonstrates the premium offered by ROK’s technologies and services, and marks a significant stage in our growth and development.”