ROK Mobile TV Deploys Across India with BSNLThursday, June 4th, 2009
Mass-market 2.5G mobile TV now available across India with live and on-demand channels to include full length movies
LONDON — ROK Entertainment Group, the mobile technologies, applications and services company, today announces the launch of TINY TV across India with leading mobile operator BSNL.
BSNL (Bharat Sanchar Nigam Limited) is the largest Communication Service Provider (CSP) in India with a 24% market share and a customer base of more than 90 million people across its mobile, fixed-line and internet service companies to include 4.6 million CDMA and 54.2 million GSM Mobile subscribers.
TINY TV is the first nationwide, subscription-based, mobile TV service in India to be streamed over mass-market 2.5G GPRS.
Offering a range of live and on-demand mobile TV channels to include local and international news, sports, music and movies, TINY TV is priced at Rs 150.00 (approximately $2.70c) per month payable via reverse-bill SMS.
Specifically, TINY TV channels include News 24 (Hindi news), E-24 (Bollywood entertainment), ROK Bollywood (celebrity news), Geet (Hindi songs), Green (evergreen Bollywood music), Red (latest music from Bollywood), Gyan (devotional), regional channels of Gujarati – Marathi for West India, Bengali for the East Zone,Tiny Sports TV, Tiny Comedy, Mobifun and a Movie Channel offering a regularly updated list of full length movies wherein the users can pause, fast forward and rewind, plus a Sony package of SAB TV – Channel SET and Channel PIX.
“India is a massive mobile market with a fast-growing appetite amongst consumers for mobile entertainment ” said Jonathan Kendrick, Chairman and CEO of ROK “so we are delighted to be working with BSNL in the deployment of TINY TV across India.”