Comcel Launch ROK-Powered 3G Mobile TV Service in Colombia

‘Ideas Web TV’ will offer live and on-demand Mobile TV channels streamed over 3G

LONDON, England and BOGOTA, Colombia — Comunicacion Celular S.A. (Comcel), the largest Mobile Operator in Colombia, and ROK Entertainment Group, the mobile technology, applications and services company, have today announced the launch of Ideas Web TV, a streamed, on-demand mobile TV subscription service.

Powered by ROK’s award-winning ‘ROK TV’ video-streaming technology, Ideas Web TV will offer an initial package of Mobile TV channels to include Discovery Movil, Discovery Kids, Nickelodeon, Playboy Lifestyle, ESPN, ESPN-X, Wappo TV, Disney Channel and National Geographic.

The deployment of Ideas Web TV in Colombia follows the successful launch of ROK-powered Ideas TV with Comcel’s parent group América Móvil (Mexico:AMXL) and its operator Telcel, in Mexico in September 2008.

Comcel has stated its delight in joining Telcel in being able to offer its customers the highest quality streamed mobile TV service available which it will promote as a monthly subscription service priced at $15,000 COP per month (approximately USD $8.25 per month).

Commenting on the deployment of Ideas Web TV in Colombia, Jonathan Kendrick, Chairman and CEO of ROK said “We are delighted to be working with Comcel in Colombia as this represents another major milestone in our global roll-out of our revenue-generating mobile entertainment services”.