ONE Media to design 'Next Generation Broadcast Platform'Tuesday, May 6th, 2014
ONE Media, LLC to Design “Next Generation Broadcast Platform”
- Broadcast and Industry Participation Embraced
HUNT VALLEY, Md. — Mr. Tommy Eng, President of ONE Media, LLC (“ONE Media”) announced today the following.
ONE Media, led by Mr. Tommy Eng with the support of broadcasters, has been launched to create a Next Generation Broadcast Platform (NGBP) to deliver the ultimate user experience of wireless access to premium video content anytime, anywhere without a data cap.
Due to the shift of video viewing habits from traditional TV to mobile devices, a new broadcast platform is needed to provide for the convergence of broadcasting with wireless broadband services. Harmonizing television broadcasting with LTE-based mobile infrastructure and user devices will enable new business models for the broadcast industry to realize the full potential of broadcast spectrum, which has long been hamstrung by inadequate technical standards and antiquated business models.
ONE Media will create an Open Network Enabled broadcast/broadband converged Media platform which extends 3GPP LTE standards to accommodate existing high power/tall tower broadcast infrastructure and business models, and eliminate the technical limitations of a conventional mobile TV standard to penetrate mobile devices. Recognizing the myriad of broadcasting needs across diverse broadcast markets, the NGBP is designed to support a full range of services; from existing standalone “traditional broadcast” business models – to “interconnected cooperation” business models among/across multiple broadcasters – to the eventual cooperation between broadcasters and wireless operators.
“There has been considerable time and effort spent on defining what the current and future anticipated needs of the industry are, and we are confident that an enabling platform can be built and demonstrated within 12 months,” stated Mr. Eng. “My unique backgrounds in silicon chip manufacturing, digital signal processing and the wireless carrier industry align with the requirements of the next generation television broadcasting. This opportunity allows us to bring the same Software Defined Radio (SDR) capabilities together and build products that have made other wireless industries a success.”
A fully flexible platform will allow a gradual transition of services as determined by broadcasters on a market-by-market basis, dictated by business and economics, resulting in minimal transition costs and consumer disruption. By leveraging wireless technology and network concepts proven outside of the traditional broadcast industry, it is possible to build a Next Generation Broadcast Platform capable of delivering unprecedented amounts of data, and drive low cost, low power consumption devices with robustness into the mobile environment. Preserving the flexibility to evolve and adapt to new business models and future technological advancement in wireless techniques, codecs, and cloud computing is essential.
TV standard transitions have historically been a lengthy process. This is not compatible with the internet age. The challenge of meeting broadcaster needs through the current “Next Generation” (ATSC 3.0) activity within the ATSC organization is difficult due to there being little business alignment between broadcast, consumer electronics (CE), and other wireless industries. A standards development organization is not a suitable forum in which to align business interests.