Broadcom enables live Ultra HD World Cup broadcasts by NET Serviços in BrazilTuesday, July 1st, 2014
Broadcom HEVC-Enabled Technology Delivers Live Ultra HD Broadcast of 2014 World Cup by NET Serviços
- Broadcast Delivers Most Realistic On-screen Experience to Latin American Sports Fans
IRVINE, Calif. — Broadcom Corporation (NASDAQ: BRCM), a global innovation leader in semiconductor solutions for wired and wireless communications, today announced that its HEVC-enabled system-on-chip (SoC) technology will allow NET Serviços, Latin America’s largest multi-service cable company, to deliver live broadcasts of select 2014 World Cup events in Ultra High Definition (Ultra HD). The demonstration is powered by Broadcom’s flagship BCM7445 Ultra HD video decoder system-on-a-chip (SoC) with high efficiency video coding (HEVC) compression. The live broadcast will be made available to World Cup enthusiasts in select venues throughout Brazil, including many installations in customer households where a 4K TV is already available.
This month’s live Ultra HD broadcasts of the World Cup represent a significant proof point of Ultra HD adoption, as TV display prices continue to become more affordable and service providers increase delivery of 4K content. According to market information advisory firm DisplaySearch, the 2014 World Cup is expected to boost sales of Ultra HD TVs as football fans look to experience the vivid, lifelike images enabled by Ultra HD.
“The precise, live-action images enabled by 4kp60 Ultra HD represent a significant step forward in the next generation of digital broadcasting,” said Dan Marotta, Broadcom Executive Vice President and General Manager, BCG. “By leveraging our advanced HEVC-enabled technology, NETServicos can deliver the performance and picture quality needed for a truly extraordinary live-action experience.”
“As Brazil’s largest pay-TV provider, NETServicos is highly focused on innovation and being first to provide the highest quality experience to millions of subscribers,” said Marcio Carvalho, NETServicos Marketing Director. “Our relationship with Broadcom has played a key role in our ability to deliver this unique and immersive viewing experience.”
The delivery of Ultra HD TV requires a more efficient compression codec, made possible by the use of the high efficiency video coding (HEVC) standard. Broadcom’s HEVC-enabled chipsets significantly speed the transmission of 4K content, alleviating the bandwidth burden that 4K, 60 frame-per-second transmissions require. This allows operators and users to receive Ultra HD content in half the time, at 50 percent of the bit rate previously required.
Key Features of the Broadcom® BCM7445 Ultra HD SoC
- Brahma15 21,000 DMIP CPU, four 1080p30 real-time transcoders and HEVC compression
- Delivers resolution up to 4096 x 2160p60
- Web domain security, an industry leading hardware security oversight to separate Internet services from premium broadcast content
- Simultaneously delivers four transcoded HD video streams over IP for content on any screen