Cubiware debuts Ultra HD on TiVo-compatible clientSaturday, September 13th, 2014
Cubiware Debuts Ultra HD Video in TiVo Compatible Client
- Cubiware’s Middleware Now Includes Video Decoding for HEVC Ultra HD
- Integrates with 3rd Party STBs and TiVo Cloud Services
AMSTERDAM — Cubiware today announced the successful integration of its pay-TV middleware with a TiVo®-compatible demonstration client that has been upgraded to include decoding support for HEVC Ultra HD video. Cubiware will be demonstrating the integration at IBC, showing the ability of its HEVC-capable middleware to implement a TiVo User Experience on third-party STBs by connecting with TiVo Cloud Services. The new HEVC capability is enabled for STB platforms running the Broadcom BCM7252 SoC. Video content using ultra high-definition HEVC video is expected to be available from European pay-TV operators next year.
Cubiware’s TiVo-compatible implementation enables pay-TV operators to quickly deliver a TiVo-branded user experience and key TiVo features on STBs running Cubiware’s software stack. The STB can deliver a TiVo user interface (UI) and access TiVo Search, Browse, Recommendations, What to Watch Now, and many other TiVo Cloud Service-based features via TiVo APIs. Ongoing cooperation between the two companies is intended to allow STBs with relatively low processing power to become a new category of TiVo client devices.
“Cubiware is a valued partner in our efforts to extend the benefits of TiVo to third-party STBs,” says David Sandford, Vice President, General Manager, International at TiVo Inc. “The demonstration illustrates a fast, cost-effective means to introduce subscribers to TiVo’s differentiated user experience. The addition of support for ultra-high definition video in the form of HEVC Ultra HD makes the offering even more attractive.”
“TiVo is an industry leader in user experience design for next-generation television, and is a proven differentiator for pay-TV operators around the world,” says Jakub Górski, CEO of Cubiware. “We are proud to be able to help bring the TiVo experience and TiVo Cloud Services to pay-TV operators around the globe. By adding HEVC Ultra HD video decoding capabilities we are keeping our offering state of the art in terms of viewing experience available to our customers’ subscribers. That’s an exciting achievement.
Cubiware will be displaying STBs with TiVo capabilities at IBC at stand no. 5.B30.