Dutch TV market adds 10,000 subscribers in 1Q 2015

Sunday, June 7th, 2015
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Ziggo’s TV market share amounts to almost 54% in Q1 2015

HOUTEN, The Netherlands — The Dutch TV market reported 10,000 net additions during the first quarter of 2015, to end the quarter with 7.87 million subscribers. The growth was driven by 0.6 percent increase in digital TV subscribers, which was enough to off-set a 4.0 percent decrease in analogue-only subscribers, according to Telecompaper’s latest quarterly report on the Dutch Television Market. The growth in digital TV was driven by IPTV via DSL or fibre, which was enough to off-set a decrease in digital TV via cable customers.

Almost 88 percent of the market now uses digital TV. Cable still accounted for over half (53.5%) of digital TV subscribers in Q1, despite losing market share to the increasingly available IPTV services over DSL and fibre networks. DSL is responsible for 17.5 percent of the digital TV connections and fibre for almost 11 percent.

The new Ziggo is the largest TV provider with almost 54 percent of the market in Q1 2015, followed by KPN with 27 percent. On the digital TV market, Ziggo has a lower market share of almost 49 percent compared to more than 30 percent of KPN.

“Ziggo is facing a challenge to halt the steady decline in cable’s TV market share,” said Telecompaper analyst and report author Kamiel Albrecht. “We expect an average annual decrease of 0.2 percent in the TV subscription market in the period to 2019. Almost all households already have a TV connection and fewer are taking subscriptions for second TVs, in favour of watching video on tablets, computers and other devices.”

The above figures come from Telecompaper’s latest quarterly report ‘Dutch Television Market Q1 2015’. The report provides a detailed overview of the television market, including data on connections, revenues and market shares for the main providers and network technologies in the Netherlands. It also looks at the key market trends affecting television growth in the future.

Telecompaper estimates that the retail (including consumer and SOHO) TV services market generated EUR 437 million in revenues in the first quarter of 2015, slightly lower than in the previous quarter. The reported retail revenues include revenues from basic TV subscriptions (digital/analogue), pay-TV services and video-on-demand services. These exclude revenues from installation fees and set-top box sales.

Due to continuous improvements in our calculations, the numbers in this press release cannot directly be compared with numbers from earlier press releases sent out by Telecompaper on previous studies of the Dutch television market.

Dutch TV Market Q1 2015 is a research product from Telecompaper. Price for 10 users is EUR 595.00. Single-user price for the report is EUR 395.00.