BlueRun Ventures Invests in Innofidei

MENLO PARK, CA and BEIJING, China — Innofidei, a leading provider of enabling IC and system solutions for China mobile TV broadcasting market, announced today that it has raised $10 million in year 2007 from BlueRun Ventures together with another investor. The company will use the funding for R&D and operating capital.

“We believe mobile TV broadcasting is a very attractive service to Chinese consumers, and we like the strong team from Innofidei which has good track record in starting up semiconductor ventures,” said Dr. Andrew Chen, Partner at BlueRun Ventures. “Since its inception in September 2006, the company has executed very well to bring its China standard CMMB receiver chip & solutions into mass production.”

Headquartered in Beijing with branch offices in Silicon Valley and Taipei, Innofidei provides enabling IC and system solutions for China mobile TV broadcasting market. Innofidei is a market leader in algorithm and broadcast transmitter system solutions. With their low power VLSI and RF/Mixed-signal technologies they can provide customers low-power and low-cost chip product and solutions. Innofidei was founded in Beijing Z-Park by proven serial entrepreneurs in semiconductor industry.

Dr. Tom Zhang, Chairman, President and CEO of Innofidei commented: “CMMB is the only endorsed standard by SARFT in China. We are the 1st chip vendor to come up with CMMB solutions. We believe our CMMB solutions can enable mobile TV broadcasting service before the 2008 Olympics Games. We are very excited to have BlueRun as an investor. BlueRun Ventures has a very good understanding of the global mobile TV broadcasting industry and development trends, and has brought in additional values such as knowledge and industry network.”