StarHub pay TV subscribers down 3,000 in 3Q 2015
Friday, November 6th, 2015SINGAPORE — StarHub Ltd today announced its results for the third quarter and year-to-date (YTD) ended 30 September 2015.
Pay TV Services
Pay TV service revenue was 0.2% lower at S$97.2 million for the quarter, primarily due to lower advertising revenue. For the nine-month period, service revenue was up 0.5% to S$291.0 million, driven by higher subscription revenue from a larger customer base, offset by lower advertising revenue.
As at 30 September 2015, our Pay TV subscriber base was 542,000 subscribers. Compared to last year, we net added 3,300 customers in the nine-month period.
Pay TV ARPU was stable at S$51 for both the quarter and nine-month periods.
Pay TV monthly average churn reduced to 0.7% in the current periods, as a result of our continued efforts in customer retention initiatives, attractive content packaging and hubbing bundle promotions.
Pay TV operating statistics
Quarter ended ---------------------- YoY 30 Sep 30 Jun 30 Sep Incr/(Decr) 2015 2015 2014 % ------ ------ ------ ----------- Number of residential Pay TV customers (in thousands) 542 545 539 0.6 ARPU (S$ per month) 51 52 51 (0.2) Average monthly churn rate 0.7% 0.8% 0.9% - StarHub's penetration 40.5% 41.0% 41.6% -
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