ADB to Supply Grundig in Pan-European Supply Agreement

ADB teams up with Grundig to bring full range of digital terrestrial products to the European market

Geneva, Switzerland: Advanced Digital Broadcast, a leading supplier of digital TV systems and software solutions for interactive television announced today that it has been selected by Grundig (www.grundig.de) to enter into a partnership to supply set-top box (STB) technology to the digital terrestrial television market throughout Europe.

As part of the agreement, ADB will supply Grundig with high definition (HD) STBs, HD digital video recorders (DVRs) and HD iDTV modules for distribution across Europe to meet the growing needs of digital terrestrial television roll-out.

“We are delighted to reach this agreement with Grundig”, commented Philippe Lambinet, CEO of ADB. “We feel that the digital terrestrial market is growing strongly throughout Europe and are very happy to partner with Grundig who offer a very strong branding proposition as well as multiple routes to market”.

The first range of products will be deployed towards the second half of 2007. The first unit to launch will be the ADB-3800T and this will be followed up with an upgraded, feature-rich unit the ADB-3810T towards the end of the year. The ADB-3810T platform is integrated with MHP software from Osmosys (www.osmosys.tv) to ensure that operators can offer their customers a multitude of interactive services and applications. Both units are advanced digital set-top box incorporating standard definition (SD) and high definition (HD) television reception based on MPEG-2 and H.264/MPEG-4 Advanced Video Coding (AVC). The products will enable the operators to maximise their broadcast bandwidth, while presenting consumers with a high quality, feature-rich television experience. ADB’s unique driver and operating software, coupled with an optimal memory configuration and state-of-the-art microprocessor, result in enhanced system performance, including fast channel decoding and swift rendering of applications such as the Electronic Programme Guide (EPG).

A number of further products enhancements are planned including an iDTV module for integration directly into TV sets and digital video recording (DVR) to allow consumers complete control of their television viewing experience.

“We are very pleased to be working with ADB to bring new DTT products to market”, commented Hans-Peter Haase, CEO of Grundig. “ADB has been instrumental in leading the digital terrestrial and MHP market in Europe – we needed a technology partner who we could trust to meet operators’ requirements in a very short lead time and ADB has proved to be that unique partner”.

About ADB

Advanced Digital Broadcast (www.adbglobal.com) is a leader in the design, development and supply of high quality products to the worldwide digital television market. The Company has deployed over 8 million set-top boxes, across high volume markets, incorporating the industry’s pioneering middleware, conditional access and hardware technologies.

ADB has established itself as a trusted partner to television operators supporting them to launch new services using state-of-the-art technology. Through its unique end-to-end understanding of set-top box software, ADB is able to design and supply highly efficient and performance-optimised hardware platforms ahead of the competition.

Approximately 70% of ADB’s workforce is dedicated to engineering; developing products across all the digital television technology platforms including cable, Internet Protocol (IP), satellite and terrestrial.

ADB is headquartered in Geneva, Switzerland with its main Research and Development facility in Zielona Gora, Poland and Operations division in Taipei, Taiwan. ADB has local representation in Australia, Israel, Italy, Singapore, Spain, the Ukraine, the United States and the United Kingdom.

ADB is a member of the ADB Group of companies; ADB Group (www.adbholdings.com) is publicly listed on the Swiss Stock Exchange (SWX:ADBN).

ADB. Defining Digital.

About Grundig

Please see www.grundig.de for information.

For further media information please contact:
Mark Goodburn, ADB
Director of Marketing
Tel: +44 7989 961437
m.goodburn@adbglobal.com