Univision selects Videology to develop multi-platform advertising portfolio

Tuesday, May 30th, 2017
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Univision Selects Videology to Develop a Multi-Platform Advertising Portfolio for its Passion-Driven Programming

  • Univision has selected Videology to develop a more comprehensive multi-platform advertising portfolio for its passion-driven programming

NEW YORK — Univision Communications Inc. (UCI), the leading media company serving Hispanic America, has partnered with Videology, a leading software provider for converged TV and video advertising. The cross-screen planning, forecasting and measurement capabilities that Videology offers will bring added media value to UCI, which continues to offer more content on more digital platforms, while it diversifies the range of its programming.

With over 60% of advertisers predicting that more than half of TV buying will be done programmatically in the coming years (Ad Perceptions, February 2017), the collaboration between UCI and Videology aims to leverage opportunities in audience-based selling and the ability to deliver data-driven solutions for clients seeking to connect to Hispanic consumers.

“Univision is always looking for new ways to create connections between our audience and advertisers. Our partnership with Videology will offer a state-of-the-art platform that enables automated capabilities for clients, therefore offering advertisers a wide array of new opportunities to attract the Hispanic consumer using cutting-edge digital technology,” said Steve Mandala, executive vice president of Advertising Sales, Univision.

UCI recently unveiled its 2017-2018 programming lineup highlighting its content offerings that deliver unique opportunities for marketers to yield results guided by passion-driven programming. The company will leverage Videology’s Advanced TV software to enable greater automation and advanced data-targeting capabilities. The partnership is set to focus on planning, execution, optimization, and measurement of UCI television campaigns with greater efficiency, producing greater overall results for key partners.

“We’re delighted to be working with Univision in helping them bring advanced TV solutions to their advertisers,” said Founder and CEO of Videology, Scott Ferber. “Advertisers and agencies are increasingly interested in applying advanced and first-party data to all their cross-screen video campaigns, including television. Our partnership with Univision helps ensure that the important Hispanic consumer base is included in this growing trend.”