Tensilica and NuFront to Show T-MMB Mobile TV Solution at China's IIC 2008 Shows

Monday, March 3rd, 2008

SANTA CLARA, CA, — Tensilica, Inc. and NuFront announced that the two companies will jointly exhibit at the IIC-China 2008 exhibitions March 3-4, 2008, in Shenzhen (booth:2K41) and March 10-11, 2008, in Shanghai (booth:4S41). Using Tensilica’s configurable processor technology, NuFront developed, and has gone into mass production with, a T-MMB (terrestrial-mobile multimedia broadcasting) mobile baseband DSP (digital signal processor). By watching mobile TV on a T-MMB phone, visitors will be able to experience NuFront’s technology in action.

The T-MMB mobile TV standard is in the running to be adopted throughout China, and there are plans to have this in place in time for the Beijing Olympics.

NuFront’s T-MMB mobile TV baseband chip employs Tensilica’s Xtensa® configurable processor. “Tensilica’s Xtensa processor was very attractive for our next design because standard processor cores couldn’t give us the performance we needed,” stated Hamilton Yong, COO, NuFront Software. “The only way to get the performance was to optimize the processor, and Tensilica is the only company with the automated tools to make that customization much easier and ensure our success.”

Tensilica also will showcase its processor cores at IIC-China, including its video DSP, Diamond Standard RISC CPUs and the popular HiFi 2 Audio Engine, the most popular commercial audio core on the market, designed into millions of cellular phones.