Vewd Atom brings OTT apps to legacy set-top boxesFriday, September 7th, 2018
OTT Everywhere: Vewd Atom Brings OTT to Legacy Set-top Boxes
- A smarter, lighter approach enables operators to reduce churn by adding the OTT services consumers desire
OSLO, Norway — Vewd, the world’s largest smart TV OTT software provider, today announced Vewd Atom, a breakthrough OTT solution that seamlessly brings today’s most important apps and streaming experiences to operator devices previously incapable of accessing OTT services.
Pay TV operators face an escalating need to tackle churn as their subscribers embrace a range of new streaming options to satisfy their OTT needs. To combat this, operators have considered expensive set-top box upgrades with significant CapEx impact. Vewd Atom introduces a fresh approach to solving this problem while delivering substantial business benefits to operators, including:
- Significant CapEx reductions. Vewd Atom’s novel, lightweight approach brings OTT to legacy devices and extends the life and functionality of an operator’s existing hardware.
- New revenue streams. Vewd Atom enables new monetization opportunities such as casual gaming, expanded video-on-demand and advanced advertising.
- The OTT apps users demand. Operators can offer a modern experience, complete with premium VOD, key regional OTT apps and the operator’s own apps, such as catch-up TV, available in a consistent, operator-branded user interface.
“Vewd Atom is the antidote to cord-cutting,” said Aneesh Rajaram, CEO, Vewd. “It offers all of the modern features potential cord-cutters actively seek while reducing the technical burden on operators. Not only can we help reduce churn, but strengthen the value of pay TV by adding OTT services to hundreds of millions of devices already in the field. This creates the perfect win-win scenario for operators to continue to grow their business.”
Dive Into Vewd Atom
Vewd Atom’s virtualized OTT architecture consists of Vewd’s industry-leading OTT platform running in the cloud seamlessly connected to an ultra-lightweight client on the device. This highly scalable solution helps operators overcome several issues with all deployed set-top boxes like:
- Churn – Improve the service offering and user experience without replacing existing devices.
- New business – Introduce new services that generate new sources of income.
- Fragmentation – Offer the same OTT experience across all set-top boxes.
- Application management – Control all devices through one easy-to-use, cloud-based interface.
- Service expansion –Add new OTT services directly in the cloud without the headache of firmware upgrades.
- Security – Run sandboxed applications in a controlled cloud environment while video streamed directly to devices supports modern encryption standards.
- Scalability – Easily scale to millions of users without taking on the cost of processing and hosting OTT video.
Vewd Atom At IBC
Operators seeking to learn how Vewd Atom can transform their business can visit the Vewd booth in Hall 14, Stand 14-F02.