SERAPHIC to show BBC R&D's Content Substitution at IBC2018

Thursday, September 13th, 2018

IBC2018: SERAPHIC showcases Content Substitution

At IBC2018, SERAPHIC will showcase BBC R&D’s Content Substitution example application. It reveals that specific linear broadcast program is able to be replaced with IP-delivered alternative content and can be used to informally test a TV’s implementation of the relevant HbbTV 2 functionality for its ability to perform content substitution in a reliable and timely manner.

This application is developed by BBC R&D and one important purpose is to verify or find out qualified devices which can support mandatory requirements to implement this Content Substitution or IP Insertion. The time to switch streams is carried a file in a DSM-CC carousel, which is widely used by HbbTV from the early specification version. IP based contents replacement leverages advanced HbbTV 2 features, like Media Synchronization, etc.

Working closely with BBC R&D, SERAPHIC successfully supports this engineering prototype application on the mainstream DTV platforms, convincing the broadcasters the necessity to consider commercial applications for business benefit. Commercial broadcasters can develop their own applications to enable use cases such as targeting of advertisements based on audience personalization.

Xinwen Xue, VP Product at SERAPHIC said, “SERAPHIC’s HbbTV 2 product has accomplished the fundamental requirement for this fantastic feature. It is obvious that addressable terminals are more and more welcome with the capability to support targeting advertising to bring potential revenue for broadcasters and operators. It would also differentiate products on the market and bring more values to manufactures. SERAPHIC is willing to work with more device manufacturers and broadcasters to quickly deploy more commercial products and services with this technology.”

If you are visiting IBC2018, be sure to drop by and see the demonstration at SERAPHIC booth (E12, Hall 14), September 14 – 18!