Latin America to add 24 million SVOD subscriptions

Monday, April 1st, 2019
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Latin American SVOD subscriptions are forecast to reach 51.10 million by 2024; almost double the 27.12 million recorded at end-2018. The top six regional platforms will account for 85% of the region’s paying SVOD subscribers by end-2024.

Latin America SVOD subscriptions by platform - Netflix, Amazon, Claro Video (América Móvil), HBO (AT&T), Blim (Televisa), Movistar Play (Telefónica), Others
Source: Digital TV Research

Netflix will remain the largest pan-regional SVOD platform by some distance, with an expected 26.30 million paying subscribers by 2024 – or half the region’s total (down from a two-thirds share in 2018).

Simon Murray, Principal Analyst at Digital TV Research, said: “The Latin America OTT TV and Video Forecasts report only covers paid-for services. Several mobile and pay TV operators provide free and limited SVOD platforms to their top paying subscribers. This stifles paid SVOD take-up.”

OTT TV episode and movie revenues for 19 Latin American countries will more than double to $8.25 billion in 2024; up from the $3.33 billion recorded in 2018. SVOD will remain the region’s largest OTT revenue source; contributing $6 billion by 2024.

Brazil will remain the SVOD revenue leader by 2024 – supplying 40% of the regional total. Mexico will provide another 24%, so Brazil and Mexico will together take two-thirds of the region’s SVOD revenues by 2024.