Digital conversion boosts Eastern European pay TV

Wednesday, April 24th, 2019
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Pay TV revenues in Eastern Europe will peak at $6.95 billion in 2019 – before slowly falling to $6.59 billion by 2024. Analog cable revenues will drop by $844 million over this period, so digital pay TV revenues will increase by $502 million to $6.56 billion.

Eastern Europe pay TV revenues by platform - 2018, 2019, 2024
Source: Digital TV Research Ltd

Simon Murray, Principal Analyst at Digital TV Research, said: “Tough times continue in Eastern Europe, with poor job prospects forcing many to seek work abroad. This migration married with low birth rates mean that the number of TV households will fall in 18 countries between 2018 and 2024 – with the region’s TV households dropping by 2.5 million.”

Murray continued: “The number of pay TV subscribers in Eastern Europe will decline from 82.33 million at end-2018 to 78.64 million in 2024. Not great news but better than the US situation.”

Eastern Europe is slowly ridding itself of the legacy of analog cable TV. There were still 17.67 million analog cable subscribers by end-2018. This total will fall to 568,000 by 2024. The number of digital pay TV subscribers will increase by 13 million between 2018 and 2024 to 78 million – or up by 21%.

Russia will account for half of the region’s pay TV subscribers in 2024. However, Russia will lose 2.88 million pay TV subscribers between 2018 and 2024. The number of pay TV subs will fall in 10 countries between 2018 and 2024.