M:tel enables HbbTV services with Castoola

M:tel subscribers enter into a new world of interactivity on TVCG channels

LJUBLJANA, Slovenia — One of the leading Addressable TV solutions & HbbTV services providers, Castoola, has launched HbbTV (Hybrid Broadcast Broadband TV) portal developed for M:tel Montenegro. HbbTV technology is enriching the interactivity for the viewers and increasing the stickiness and engagement with the M:tel viewers. It is bringing viewers UX at a higher level.

With the press on the red button, M:tel subscribers can enter into a new world of interactivity on TVCG channels and M:tel is the first company in Montenegro offering this kind of service. About 60% of 80.000 subscribers are using smart TVs, and with a good market penetration of smart TVs offered by M:tel, the potential is getting higher and higher every day. With M:tel HbbTV portal, Castoola has combined the best of breeds from linear TV and internet connectivity. The solution is bringing new content to the viewer, and in the future, it would be used for targeted and personalized advertising on TV.