Pay TV subscribers in Western Europe to drop below 100 million

Monday, April 20th, 2020
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Western Europe pay TV subs to fall below 100m

Western Europe’s pay TV subscriber total will slip below 100 million by 2025. However, this is no US steep decline as subscriber numbers will drop by only 2.67 million between 2019 and 2025.

Western European TV homes by platform - Digital cable, Analogue cable, IPTV, Pay Satellite, Free satellite, Free DTT, Pay DTT, Analogue terrestrial - 2019, 2020, 2025

The number of Western European pay TV subscribers will fall by 2.6% between 2019 and 2025, with revenues down by 12.5%. Homes will pay less for TV as they move to bundles.

Western Europe will have 99.86 million pay TV subscribers by 2025. All but four of the 18 countries covered by Digital TV Research will lose pay TV subscribers between 2019 and 2025. Germany will decline by the most (down by 871,000), followed by the UK (785,000).

Simon Murray, Principal Analyst at Digital TV Research, said: “IPTV is gaining subscribers at the expense of the other pay TV platforms. It overtook satellite TV in 2015 and will do the same to cable by 2023.”
For more information on the Western Europe Pay TV Forecasts report, please contact: Simon Murray,, Tel: +44 20 8248 5051