Jump personalization technology powers Watch Brasil

Tuesday, June 2nd, 2020
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Jump Data-Driven Video powers Watch Brasil with personalization technology, offering a best in class streaming service that leverages machine learning and business analytics to enhance content discovery and personalized recommendations

JUMP Data-Driven Video, the pioneers behind the world’s most advanced actionable business data platform for the video industry announces that Watch Brasil will be powered by JUMP’s Deep Recommender.

Watch Brasil is a Brazilian streaming company that offers exclusive services for Internet providers, delivering high quality content to its subscribers. In addition to offering subscribers movies, series, documentaries, and children’s content, Watch Brasil has implemented a structure that adds value to Internet providers by using high performance technologies based on machine learning and data driven business analytics.

As further evidence of its success in the market, Watch Brasil was recently chosen to collaborate with Brazilian UOL (Grupo Folha), which announced its debut in the OTT market with the launch of its new SVOD platform, UOL Play. Watch Brasil was selected to provide the technology platform to support the new product.

Watch Brasil will incorporate the JUMP Deep Recommender solution into their video service technology stack in order to include functionality that will increase retention, personalization, engagement, and marketing effectiveness.

Jump’s machine learning-powered content recommendation tool supports video content personalization. After tracking and analyzing user content consumption and content similarity patterns, it will provide highly accurate recommendations to Watch Brasil’s customer base.

“We are witnessing a perfect storm in the video industry: unparalleled consumption as people spend more time in front of their screens; intense competition with new entrants of all sizes; and a proliferation of artificial intelligence technology. All of this is completely changing the video market as we know it,” says Jerónimo Macanás, CEO and co-founder of Jump “We love that we are in a position to help fuel innovation, teaming with Watch Brasil to successfully address key industry challenges through personalization and content recommendation and discovery. We are fully committed to contributing to the improvement of Watch Brasil’s business through the effective use of its business data.”

“JUMP’s Deep Recommender Technology is a widely comprehensive solution and strongly assertive for our clients. Having highly precise recommendations results in a greater user experience. In addition, their tools allow us to manage audience segmentation for marketing campaigns, personalize the experience, providing a boost to user engagement on social media. All this helps increase retention and reduce churn, which is fundamental to any VOD business” says Mauricio Almeida, cofounder at Watch Brasil.