ZEASN custom launcher and apps for BQ Smart TVs in Russia

Russian Electronics Brand BQ Teams With Zeasn For Customized Smart TV Solution

BEIJING — ZEASN, the world’s leading provider of OTT and Smart TV solutions, today announced its partnership with BQ, a leading Russian electronics brand dedicated to high-quality and inexpensive equipment. As part of the agreement, the upcoming new BQ smart TVs (under BQ and Blackton brands) will be equipped with ZEASN’s powerful app portfolio to offer an entertaining end-user experience.

Established in 2013, the BQ brand produces stylish high-tech smartphones and TVs, original mobile phones and tablets, as well as multifunctional household appliances. Focus on the budget price segment, its Blackton TVs are equipped with a Class A matrix for crisp, detailed and vibrant images, and all Blackton products are manufactured in the Russian Federation, at factories certified according to the strictest international quality standards.

Recently BQ has shared its plans for TV production in 2020. Thus, this year the company intends to sell 300,000 TV sets in Russia. Since entering the market in September 2019, BQ has sold over 90,000 TVs. Now the brand’s assortment includes 26 TV models with screen sizes from 21.5 to 50 inches, 10 of which support the Smart TV function.

With ZEASN’s help, the customized BQ Smart TV launcher is infused with simplicity and beauty, the interface includes local weather, Search, popular third-party apps, watch history, recommended TV series, movies and videos, etc. There are also music sections where users can enjoy diverse categories of music albums, singles and music videos.

Winson Chen, Chief Operating Officer of ZEASN, said “As a prominent and dynamic company, BQ has made great progress in enriching its product line over the years. We are very proud to collaborate with BQ to offer the first rate customized Smart TV solution in the market. Through the cooperation, we will continue to strengthen our Whale Ecosystem and provide a simplified experience for our users in Russia, meanwhile further expanding our footprint in Eastern Europe.”