317 million SVOD subscriptions for the U.S. in 2025

Thursday, September 24th, 2020
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US to reach 317 million SVOD subscriptions

The number of US SVOD subscriptions* will climb from 203 million in 2019 to 317 million by 2025 despite this being the most mature market in the world.

U.S. SVOD subscribers by provider - Netflix, Amazon, Disney+, Hulu, HBO Now, Peacock, CBS All Access, Others

Even Netflix, the longest established platform, will add 10 million subscribers. This growth is overshadowed by Disney+ (27 million additions) and Hulu (22 million). Peacock, HBO and CBS All Access/Paramount+ will each add more subscribers than Netflix. Six platforms will together bring in 94 million new subscribers [82%] from the 114 million total additions.

Simon Murray, Principal Analyst at Digital TV Research, said: “The depth of choice in the US will not be replicated in any other country. Eight US platforms will have more than 10 million paying subs by 2025. Disney+ will just overtake Hulu by 2025.”

* for movies, linear channels and TV episodes – excluding other platforms such as sports services.

Links: Digital TV Research