Allroll and Vlogbox create OTT/CTV marketing ecosystem for channel ownersFriday, December 4th, 2020
Allroll & Vlogbox: A strategic partnership for OTT/CTV industry development
Allroll, a CTV marketing platform, and agency, announced its partnership with VlogBox, a global OTT app development, video content distribution, and monetization company, in order to create a full-value marketplace for channel owners.
This will allow Vlogbox to widen its advertising opportunities, besides providing customers with basic tips on organic promotion, PR activities, and YouTube shares. Through this strategic partnership, VlogBox will now be able to build an entire marketing ecosystem for CTV channel owners. Content creators from all over the world can now benefit from free and custom app development and monetization services, while at the same time leveraging new promotion solutions. With the number of Roku apps growing, publishers and content creatives both stand to gain from these new capabilities.
“We are excited to partner with Allroll as our internal research has shown that there is a necessity for channel owners to grow viewership in the CTV marketplace. At VlogBox, we are putting together OTT app development and content distribution with monetization solutions for channel owners, and Allroll’s advertising capabilities are exactly what our clients need for further advancement,” said Nick Platonenko, CEO of VlogBox.
Allroll, in turn, will receive exclusive access to numerous apps, which will present it with a perfect chance to grow its advertising capabilities, as well as increase brand awareness around its services. With this cooperation, Allroll will perform even better, helping the most dedicated content creators and channel owners to stand out.
“Our purpose has always been to help talented OTT channel and app owners promote their content. We believe that combining our efforts with VlogBox will instantly scale-up their potential opportunities, as well as help both companies grow and prosper.” shares Alex Zakrevsky, CEO of Allroll.
This partnership is an important contribution to one of the companies’ central mission – the creation and development of full-stack marketing and video distribution environment that includes all the necessary solutions for a successful channel.