Amazon Prime Video to launch on Sky; NOW TV on Fire TV

Monday, December 14th, 2020
Sky logo

Sky and Amazon team up to bring their best entertainment together in time for Christmas

  • Amazon Prime Video app will launch on Sky Q, Sky Ticket and NOW TV devices from 14th December
  • NOW TV app will be available on select Fire TV devices and Fire TV Edition smart TVs for the first time
  • New multi-year European partnership will bring customers unmissable TV and film, in one place, easy

Sky and Amazon today announced a new long-term partnership that will see Prime Video launch on Sky and NOW TV devices across Europe from 14th December, while the NOW TV and Sky Ticket apps will also come to Fire TV devices.

Amazon And Sky Screen

The partnership means customers in the UK, Ireland, Germany, Austria and Italy will now be able to watch all the most talked-about and award-winning TV series, films and sport from Sky and Prime Video in one place in time for Christmas.

For the first time, UK customers will be able to watch every live Premier League fixture on Sky Sports, Prime Video and BT Sport without switching devices. Plus, with new Amazon Original series like survival drama The Wilds and The Grand Tour: A Massive Hunt launching in December, this deal opens up new depths of entertainment for Sky and NOW TV customers, all in one place. And in time for Christmas, movie fans will have access to a wide range of new releases and family favourites across Prime Video including Borat Subsequent Moviefilm, Uncle Frank and I’m Your Woman for the ultimate movie marathon.

Stephen van Rooyen, EVP & CEO UK & Europe Sky said: “Sky Q customers are receiving an early Christmas present on their boxes this year in the form of Amazon Prime Video.”

“Anyone who needs to get stuck into something new after The Undoing on Sky Atlantic will now be able to flip right over to The Boys on Prime Video, without ever leaving Sky Q. Amazon Prime Video TV shows, movies and more will sit alongside Sky Originals and Netflix, as well as apps like Disney+, BBC iPlayer, FiiT and much more. This will make it even easier for you to access everything you love, in one place.

“I’m delighted that this deal will give even more people access to our brilliant NOW TV and Sky Ticket apps through Amazon Fire TV devices and Fire TV Edition.”

“We’re pleased to be bringing our Prime Video app to Sky Q and NOW TV devices in time for the holidays,” said Jay Marine, Vice President, Prime Video Worldwide. “With winter settling in, and our new binge-watch obsession The Wilds about to launch, it’s a perfect time for Sky customers to catch up on our award-winning Prime Video TV shows, movies, and live sport, including Prime Video’s exclusive live broadcasts of 20 English Premier League games this December. Plus, with NOW TV launching on Fire TV – customers in the UK have never had it better when it comes to choosing what to watch however they are watching.”

In the UK, Italy and Ireland the Prime Video app will launch on NOW TV devices, as well as Sky Ticket devices in Germany, on 14th December. The NOW TV app will be rolling out on select Fire TV devices and Fire TV Edition smart TVs to customers in, Italy, Ireland, Austria and Switzerland through early 2021 with Sky Ticket also rolling out on Fire TV devices and Fire TV Edition smart TVs in Germany through the first part of 2021.

Launch Summary

Sky and Amazon Launch Summary Table

It’s easy to watch Prime Video on Sky Q

Sky Q customers will be able to find Prime Video by saying “Launch Prime Video” into their voice remote to pair their Sky Q box with their existing Prime membership or their standalone Prime Video subscription. It’ll also be in the Apps rail, and must-watch Amazon Originals will feature on the Sky Q Home page alongside the best from Sky, Netflix and Disney+, making it easier than ever to choose what to watch. Customers can expect even more Prime Video integration, such as voice search for TV series, movies and more, in 2021.

Sky customers who are not yet Prime Video customers can sign up via the Amazon Prime Video app, to enjoy a 30-day free trial.

NOW TV on Amazon Fire TV Devices in the UK

The NOW TV app will be available on Fire TV devices from December- with roll-out beginning on Fire TV Stick, Fire TV Stick Lite and Fire TV Stick 4K from 14th December. NOW TV customers will be able to download the app and log in to access Original shows on Sky Atlantic, the biggest fixtures on Sky Sports and family favourites on Sky Cinema.

Fire TV customers who are not yet NOW TV customers can sign up to NOW TV passes, including Sky Cinema, Entertainment and Sky Sports by visiting nowtv.com/amazon.

Links: Sky; Amazon