Hong Kong's Now TV adds personalized home screens

Now TV introduces new Home Screen and smart features Head “Home” to set up your profile and discover more

HONG KONG — Now TV is taking its widely acclaimed user interface to the next level with the addition of support for multiple users and personalized home screen. These features will let customers access their favorite content through the “Home” button on the remote control^ by aggregating their subscribed channels, VOD and pay-per-view programs in one destination.

The new multi-user feature gives different members of your household their own personalized Now TV experience. Up to five profiles can be created within a single Now TV account, with each profile having its own watch list, favorite channels and VOD catalogs. Subscribed programs are presented up front and you can also see trending programs directly from the home screen.

The new home screen will also be extended to the Now Player app*. In the app, each user can browse his or her featured content and will receive personalized recommendations synced across TVs. Such seamless user experience enables customers to enjoy this content on the go with their devices, anytime and anywhere they want. What’s more, subscribers can now cast their Now Player screen to a TV via Chromecast or AirPlay for a big-screen viewing experience.

Mr. Derek Choi, Head of Pay TV of PCCW Media Limited said, “Now TV is committed to bringing the best viewing experience to our customers. The new-look home screen aggregates all of the live TV and on-demand content that you love. See a tick mark on the subscribed programs and it’s all yours to watch, and for the first time ever, you can also sync your personalized home screen from the TV to the Now Player app. It’s an entirely new way to discover your world of entertainment.”

Following the launch of the personalized home screen, brand new content is also coming your way on Now TV. Now True, which features award-winning documentaries, critically acclaimed biographies and inspiring true stories from around the world, was recently added to our unbeatable lineup of international sports, Hollywood blockbusters, drama series, variety shows and lifestyle programs with innovative new features and a variety of superb content, bringing a wider spectrum of viewing entertainment to Now TV fans.

^ The new features are accessible through the “Home” button on two designated Now TV remote controls.
* To be available next month.